--- title: Software and SaaS News, Tips, and Thought Leadership | SaaS Tips, Software Engineering Blog, and Software News | Michelle Wicmandy description: "Michelle Wicmandy is an accomplished professional with a successful track record in product life cycle, marketing, branding and process improvements. She has delivered outstanding results through her expertise in online marketing and digital tools such as Joomla, WordPress, Google Analytics, Google AdWords, MailChimp, Constant Contact, and Exact Target. Michelle is also a talented freelance writer, having contributed articles on digital marketing and entrepreneur growth strategies to the Houston Business Journal and Website Magazine. With a passion for helping businesses succeed, Michelle has provided marketing advice and media evaluation to over 200 entrepreneurs at the Small Business Development Center, and has grown brand awareness using a $120,000/year Google AdWords grant. Michelle's contribution to the field has been recognized in her writing appearing in \"Reading for Thinking, 8th Edition, 2015, Centgage Publisher\"." --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Michelle Wicmandy](https://www.websitemagazine.com/hubfs/Author%20Photos/Michelle%20Wicmandy.jpg) # Michelle Wicmandy Michelle Wicmandy is an accomplished professional with a successful track record in product life cycle, marketing, branding and process improvements. She has delivered outstanding results through her expertise in online marketing and digital tools such as Joomla, WordPress, Google Analytics, Google AdWords, MailChimp, Constant Contact, and Exact Target. Michelle is also a talented freelance writer, having contributed articles on digital marketing and entrepreneur growth strategies to the Houston Business Journal and Website Magazine. With a passion for helping businesses succeed, Michelle has provided marketing advice and media evaluation to over 200 entrepreneurs at the Small Business Development Center, and has grown brand awareness using a $120,000/year Google AdWords grant. Michelle's contribution to the field has been recognized in her writing appearing in "Reading for Thinking, 8th Edition, 2015, Centgage Publisher". by [Grow & Retain Your Customer Base with Online Loyalty Programs](https://www.websitemagazine.com/software/grow-and-retain-your-customer-base-with-online-loyalty-programs) [by Michelle Wicmandy](https://www.websitemagazine.com/software/author/michelle-wicmandy) [![Grow & Retain Your Customer Base with Online Loyalty Programs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/customer_loyalty-Jan-23-2023-02-16-04-4167-PM-1-1-1.png)](https://www.websitemagazine.com/software/grow-and-retain-your-customer-base-with-online-loyalty-programs) [Today, companies of every size are using online loyalty programs in greater numbers to attract customers and ...](https://www.websitemagazine.com/software/grow-and-retain-your-customer-base-with-online-loyalty-programs) #### Subscribe to Our Newsletter! 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