Before discussing anything about responsive Web design, we should first know about what responsive Web design actually is. Responsive Web design is the final result of one URL + single content + one code + CSS3 queries all into various multiple devices. It is a Web design approach that is aimed at crafting various sites in order to provide an optimal viewing experience for easy reading as well as navigation with just minimum panning, resizing as well as scrolling of contents across wide range of devices. These devices could be mobile phones, desktops, laptops or even tablets.
In this modern Internet world, responsive Web design is now a basic requirement for almost all the websites. Each single Internet user is accessing various websites through various types of devices and so it is now advisable to implement responsive website design on different websites. There are several other reasons that are needed of responsive website design. Let us have a look on that:
- Responsive website design is strongly recommended by Google:
One of the most important reasons for opting for responsive website design is that it is being recommended by Google itself. Google prefers this, as the content that is being made live on the website as well as on one URL is easier to read, share, interact and link to the content that is located on separate mobile site.
- One website can be viewed on many devices:
This is one of the most tempting aspects of responsive Web design. The responsive Web design provides a great user experience through various devices and screen sizes. One can view a particular site on different devices thus resulting into better viewing experience of the site.
- Less bounce rate:
The responsive websites have very far lower bounce rates as compared to their non-responsive or non-optimized counterparts. The website usually does not have anything that could compromise its functionality as well as the content when it usually appears on different devices. So this proves to be helpful for many of the sites.
- Easier to manage:
Having a separate desktop as well as mobile site requires dealing with a separate SEO campaign. It is a natural thing and most obvious fact that managing one site as well as one SEO campaign is much better and easier as compared to managing two sites and having two SEO campaigns.
- Reduces the page load speed:
Google prefers loading various mobile pages in order to load it in just one second or less than that. Usually a responsive website design does not require any kind of queries in order to redirect the users to a different URL. This as a result significantly reduces the load time of the page.
Other than all the above factors, there are several advantages of the responsive Web design. They are being listed as follows:
- Enhancing the user's offline browsing experience.
- Increasing the sales as well as conversion rates of the website.
- Increasing one's reach toward tablet as well as mobile audiences.
- Saving the time as well as cost based on the site management.
- Saving time as well as cost on various mobile developments.
- Consolidating ones analytics as well as reporting.
- Increasing the visibility over the search engines.
As business searches on mobile are being increasing rapidly, companies need to customize their websites according to the requirements of mobile Internet users. This ultimately, along with increase in the brand visibility, saves the time as well as the cost on the mobile site development.
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