--- title: 5 Mistakes to Avoid When Giving WEB DESIGN FEEDBACK description: By Roy Chomko, President of Adage Technologies Providing effective - and meaningful - Web de... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-02-06-09-2852-PM-Apr-25-2023-03-54-15-6254-AM-May-01-2023-10-30-40-7911-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 5 Mistakes to Avoid When Giving WEB DESIGN FEEDBACK ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/web-design/author/peter-devereaux) 01 Dec, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/web-design/5-mistakes-to-avoid-when-giving-web-design-feedback](mailto:?Body=https://www.websitemagazine.com/web-design/5-mistakes-to-avoid-when-giving-web-design-feedback) - Link Copied! ![5 Mistakes to Avoid When Giving WEB DESIGN FEEDBACK](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-02-06-09-2852-PM-Apr-25-2023-03-54-15-6254-AM-May-01-2023-10-30-40-7911-PM.png) By Roy Chomko, President of Adage Technologies ***Providing effective - and meaningful - Web design feedback can sometimes be a difficult process. Critiquing a designer's work is not always fun, but it's necessary when collaborating on a project.*** It's important for marketers to understand what is considered constructive feedback and what is deemed useless so designers can produce the best possible results. Completely ripping apart a designer's work won't create better designs. On the other hand, giving too little feedback won't be very helpful either. Instead, website owners, project managers and the like should find a happy medium between being too critical and too passive. Leaning too much on one approach will only damage the relationship and fail to get the design where it needs to be. Here are five mistakes to avoid when giving feedback to a designer: #### 1. Demanding Instead of Explaining Demanding changes is easy; the difficult part is explaining why something needs to be fixed. It's difficult for a designer to understand what's wrong with a specific aspect of the design if all that is said is "remove this image" or "make that orange instead of red." When providing feedback, make sure to evaluate the problem and clarify why it needs to be changed. This allows the designer to come up with an alternative, more suitable design. Doing so also helps designers gauge what the manager likes and what appeals to customers, which is helpful for future projects. #### 2. Being Too Vague Stakeholders shouldn't expect designers to know exactly what they're thinking. If feedback is unclear, the designer is left trying to determine what is actually expected of them. Everyone needs to be specific and tell the designer (or design team) what works and what doesn't. It's better to be straightforward with feedback rather than waste time going through multiple rounds of edits. To avoid vague feedback, try using the phrase "it's too..." If there's a particular area of the design that needs some work, use those words to complement the feedback. For instance, saying something is "too distracting" is much more helpful than saying "I don't like this." It's easier for a designer to rework a certain aspect than entirely redesign it. It's crucial to be as specific as possible so designers can figure out the best approach to take going forward. #### 3. Having Too Many Cooks in the Kitchen When working with a large group of people, project managers risk running into the issue of too many conflicting opinions. Essentially, it is easy to start losing sight of the main objective when each person contributes their own individual preferences and viewpoints. It's not the designer's job to please everyone, so it's essential a team focuses solely on the components with the most reasoning. If one person says, "I don't like the font," that won't help the designer decide what the entire group or even the brand's customers want. However, if the group as a whole agrees that the font is "too simple," or "it won't appeal to customers" then it is an issue to bring up with the designer. Don't let personal opinions get in the way of the overall design goal. #### 4. Dwelling on the Negatives While it's important to determine what isn't working, managers shouldn't place too much emphasis on what they don't like. Try to provide at least three positive comments so the designer knows what works and has some idea of what direction to take. #### 5. Being Disrespectful It's easy to get consumed by a project, from the constant communication to the countless edits to the time dedicated to making the finished product, but that's no excuse to throw manners out the window. Everyone involved in the project should feel comfortable enough to voice their thoughts and opinions. There may be a certain part of a design one person doesn't like, but that doesn't mean he or she has to tear the whole thing apart. Instead, approach the situation in a more constructive manner. It's important to be honest with a designer, but also be respectful. Discover more insights into the world of Web design and development at wsm.co/desdev15 ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/web-design/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [6 Sexy Web Design Agency Websites ![6 Sexy Web Design Agency Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-01-58-57-4342-PM-Apr-25-2023-03-47-11-5390-AM-May-01-2023-10-24-02-6643-PM.png)](https://www.websitemagazine.com/web-design/6-sexy-web-design-agency-websites) ### [Six User Testing Questions to Ask While Navigating Website Redesigns ![Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/question-mark483bf98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/web-design/six-user-testing-questions-to-ask-while-navigating-website-redesigns) ### [The Most Popular Fonts of 2015 ![The Most Popular Fonts of 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/serifshot-3-1-1-1.jpg)](https://www.websitemagazine.com/web-design/the-most-popular-fonts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/web-design/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:31:58.067Z", "datePublished" : "2014-12-01T06:00:00.000Z", "headline" : "5 Mistakes to Avoid When Giving WEB DESIGN FEEDBACK", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-02-06-09-2852-PM-Apr-25-2023-03-54-15-6254-AM-May-01-2023-10-30-40-7911-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-design/5-mistakes-to-avoid-when-giving-web-design-feedback", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "5 Mistakes to Avoid When Giving WEB DESIGN FEEDBACK", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```