Baxter of California take a unique approach to its navigation menu, as the company uses large product images as icons to represent each menu category. These icons not only draw site visitors' attention, but they also make it easier for visitors to find what they are looking for quickly. Additionally, when scrolled over, each product icon is replaced by a description and relevant calls-to-action for each category, such as "Products" or "Tips."
This subscriber-nominated B2B website uses strong calls-to-action to drive conversions. Imaginovation's landing page, for example, features a revolving carousel of hero images that are accompanied by large, red icons with calls-to-action like "View Our Portfolio" and "Hire Us." Moreover, the company's navigation menu also focuses on getting visitors to take action, with another bold icon that allows prospects to "Request a Quote" with just a click.
The Text in a Bottle website, which is built by custom Web solution company iStartus, uses a minimalistic design to put an emphasis on the service it delivers. Although the landing page features a bold and bright image, the image isn't considered busy and it complements the main call-to-action of "Create a Virtual Bottle" on the landing page. Moreover, the site is responsive, which allows the company to provide a consistent experience across screens.
Tonda Pizza is an Italian company that has a stand out website because of its unique navigation. Instead of scrolling to get around the site, visitors are required to drag the screen, either up, down, right, left or diagonal to reach different areas. While this type of navigation certainly won't suite every type of company, it does deliver a memorable and engaging experience to end-users.
Image-rich designs have been trending for a few years now, driven party because of the popularity of social networks like Pinterest and Instagram. Popular information publisher USA Today has found a great way to leverage this design trend without overwhelming site visitors with too much visual content. The publisher does this by using a pinboard-style layout to showcase its top stories. Plus, in addition to using an image to represent each article, USA Today adds an appropriate tag, such as "People," "Nation" or "World" and headline to the images in order to give visitors more information about articles before they decide to click-through.
What was your favorite website design or design trend of 2014? Let us know in the Comment Section below.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.