Keeping a website current is a tough job, as not only do users' expectations change but competitor offerings do too.
For these reasons and others, it's important that Web developers consider the many options they have to boost interaction on their websites - leading to increases in key performance indicators like time on site, conversions and number of pages viewed. Luckily, the Web is full of design-related scripts that will make quicker work out of updating a site to improve engagement. Website Magazine has highlighted a few of those options below:
It's quite common for local businesses or community services to offer events throughout the year - whether it's a tree lighting ceremony during the holidays for the Civic Center or blowdrying classes for a hair salon. Using the Event Calendar script, found here, business owners and digital marketers can offer a list of the offerings available to their patrons to encourage attendance and loyalty.
Consumers have come to expect ratings and reviews on websites offering products or services. With this script, developers can add a five-star rating system, allowing users to rate/rank products, music, videos, pictures or any other listing they have on their website.
Chances are high that developers were asked in 2015 to improve the way content is displayed in some way, because businesses of all kinds and sizes prioritized content for lead generation, sales and social media this year. The development and curation of content will continue in the New Year and one of the quickest ways to boost interaction is by displaying content in a slideshow. By giving content marketers the ability to turn a long blog post into a slick-looking slideshow, developers can help boost interaction on the site. For starters, when a user clicks through each slide, impressions go up, which can help with advertising efforts. Here is a free slideshow script to checkout - although there are fancier options, of course, within more sophisticated content management systems.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.