Keeping a website current is a tough job, as not only do users' expectations change but competitor offerings do too.
For these reasons and others, it's important that Web developers consider the many options they have to boost interaction on their websites - leading to increases in key performance indicators like time on site, conversions and number of pages viewed. Luckily, the Web is full of design-related scripts that will make quicker work out of updating a site to improve engagement. Website Magazine has highlighted a few of those options below:
It's quite common for local businesses or community services to offer events throughout the year - whether it's a tree lighting ceremony during the holidays for the Civic Center or blowdrying classes for a hair salon. Using the Event Calendar script, found here, business owners and digital marketers can offer a list of the offerings available to their patrons to encourage attendance and loyalty.
Consumers have come to expect ratings and reviews on websites offering products or services. With this script, developers can add a five-star rating system, allowing users to rate/rank products, music, videos, pictures or any other listing they have on their website.
Chances are high that developers were asked in 2015 to improve the way content is displayed in some way, because businesses of all kinds and sizes prioritized content for lead generation, sales and social media this year. The development and curation of content will continue in the New Year and one of the quickest ways to boost interaction is by displaying content in a slideshow. By giving content marketers the ability to turn a long blog post into a slick-looking slideshow, developers can help boost interaction on the site. For starters, when a user clicks through each slide, impressions go up, which can help with advertising efforts. Here is a free slideshow script to checkout - although there are fancier options, of course, within more sophisticated content management systems.