Jessica DuVerneay is manager of UX Strategy at digital agency One North. Jessica leads her team through discovery, research, information architecture (IA), and user experience (UX) processes for clients, supporting a number of UX and brand strategists along the way. With over 10 years of experience in UX and IA, Jessica excels at turning strategy into logical, useful, human-centered structures. She led the first ever World IA Day as executive director in 2012, and co-chaired the 2015 IA Summit. She frequently speaks and provides workshops at UX/IA conferences and meetups.