In our upcoming April issue of Website Magazine, we interviewed a panel of UX experts who shared their thoughts on the popular topic. Here we provide bonus material - asking them:
"Are there any websites and/or apps that you are impressed with when it comes to pushing UX boundaries?"
"Websites and apps that push UX boundaries are the ones that are disrupting their industries: Airbnb, Uber, and those experiences that are truly shaped around understanding and solving a problem without being constrained by traditional or outdated processes."
+ Janelle Estes, Senior Director of Enterprise Research Strategy at UserTesting
"I have long referenced the Volkswagen website, VW.com, as a leader in simple, clear navigation, and find it to provide engaging, interactive content experiences. Netflix is also impressive for the seamlessness of its browsing and watching experience-users don't feel at all like they are experiencing a typical page-based website."
What advice can you provide businesses when it comes to prioritizing their UX initiatives?
"Users first, period. Wear your anthropologist hat. Watch them in action, interview them, experience what they experience. Once you build empathy with these exercises, you'll be able to see from their lenses, and prioritizing will be natural. Processes such as Design Thinking can help you get to disruptive innovation." + Demian Borba, Product Manager for Adobe XD
"The JotForm team are big fans of Full Story. Their product has a great UX, but more importantly they enable us to improve our UX across all departments. Designers gain insight into user behaviour, developers can easily debug errors, support staff can watch and get a better sense of what went wrong.
Great editorial intro and easy to use. They make creativeness look easy."
+ Aytekin Tank. CEO and Founder of JotForm, Inc "Design thinking can deliver tangible impact. Unsurprisingly, some of the best tech companies out there are improving their efforts. The likes of Dropbox, Slack and Intercom deliver quality product that are simple but extremely powerful."
"While I don't think it's a good idea for startups to bend of the boundaries of user experience design, A company that has built a unique product for project management that has a user interface unlike anything I've ever seen that is simple, fresh and intuitive is Asana.com.
Their user experience makes complex tasks simple and intuitive, which is the 'Holy Grail' of excellent user experience design."
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.