:: Sarah Parker, Designs2HTML Ltd. ::
Eighty-percent of marketers use video on their websites and their designers need to support these efforts. Regardless of how crisp your website's content is, if you haven't incorporated engaging videos, you are losing out on valuable performance metrics, like time on site and higher conversion rate, which is a reflection of how well a website is designed.
Video does wonders when combined with other Web elements
Although, there are websites that have been successful by simply incorporating video, there are some which haven't been able to attain a good recognition even with the aid of a video. The reason for this may be obvious. Such websites lack in rendering a compelling user experience. A prominent technique of combating such issues is combining videos with other Web elements such as animations, 3-D effects, graphics etc. As a Web designer, you can always choose to mix and match videos with animations. The Internet is flooded with interactive screencasts and tutorials that teach you the complete technique of combining videos with animation. You need to remember the fact that videos can become way more sophisticated blink tags if you aren't careful about using them in the right way.
Adding a video to Web design isn't 'ROCKET-SCIENCE'
Let's take a dive through the process of adding videos into a Web design
1. Define the API
2. Host the videos
After having done with the process of defining the API, the next step is to host the video. Being a Web designer, you need to be very careful in ensuring that the videos which you choose to incorporate in the design aren't embedded with Flash or Silverlight. The reason for this is that such videos can easily reduce design options for you, restricting you from being creative to your maximum potential. Make sure the video-hosting service supports HTML5's video tag because such a tag is simpler to style and can easily move around on a Web page. Moreover, with such video tags, you can even apply CSS filters and use CSS animations directly on the video itself. The only downside of video tags is that it isn't compatible with Internet Explorer 8.
Videos - Do they work for every kind of website?
Yes, background videos work as a best match for every type of website. Whether your website is based on a magazine, blogs, entertainment or corporate processes, videos have always served as the best means of communicating the message to website visitors.
So, with these many possibilities available, videos have a bright future in the Web design world. In addition to this, it'd also be quite interesting to see how videos transform the fate of websites.
Sarah Parker is a creative Web design expert in Designs2HTML Ltd. with vast experience in Research and development vertex of Web design technologies. She used to write on different Markup conversion processes and socialize it through social media platforms.