People have a very short attention span. In fact, according to a Princeton University study, snap judgments count. The study found after seeing a face for only 1/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likeability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression.
With the incredible amount of content the average user encounters on social media, first impressions and snap judgments play an important role.
Research has found the attention span of the average adult has dropped to a mere 8 seconds.
It works like this: If you hear information delivered verbally, you are likely to remember about 10 percent of that information three days later. Add a picture, however, and your recall rate will soar to 65 percent. Put simply, visuals matter-a lot.
"Human PSE is truly Olympian," writes molecular biologist John Medina in Brain Rules. "Tests performed years ago showed that people could remember 2,500 pictures with at least 90 percent accuracy several days post-exposure, even though the subjects saw each picture for about 10 seconds.
That kind of recall is even more critical when you consider the deluge of content people scroll through every day on social media.
Incorporating images with good design is a powerful way to extend your brand. For example, if you're showcasing your products on social media, be sure that you have strong packaging design (the physical packaging for your products) and package graphics (the graphics, including images and content, on the packaging) so that your products stand out. To learn more about this, read 7 Important Packaging Design Trends.
Want to be like those twelve impressive, spotlight-stealing brands?
You need practical, attractive design.
When consumers are faced with deciding between a wide array of choices - all things with similar features or benefits - they go with the one that they either recognize or the one that has a more pleasing design.
For example, images attract more clicks, retweets, and likes
According to research conducted by Buffer (a social media tool we use and like), tweets with images received 150% more retweets than those without any images.
Customers aren't the only ones that agree good design helps companies on social media platforms.
60.8% of marketers said that in 2017, design was essential to their marketing strategies. 93% agreed that it was very important.
By leveraging good design, you can ensure that your content marketing efforts won't be another momentary blip in your customers' endless social media stream.
About the Author: Amanda Bowman works in customer service at crowdspring, one of the world's leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. Amanda helps guide crowdspring customers through the easy process of obtaining affordable, high-quality custom artwork and content for their business.
Amanda Bowman works in customer service at crowdspring, one of the world's leading marketplaces for crowdsourced logo design, Web design, graphic design, product design, and company naming services. Amanda helps guide crowdspring customers through the easy process of obtaining affordable, high-quality custom artwork and content for their business.