--- title: How Good Design Improves Content Marketing Strategy description: How something is organized visually and how well it's perceived is primarily informed by psychology and how our brains interpret what we see. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-01-59-03-5206-PM-Apr-25-2023-03-47-39-8564-AM-May-01-2023-10-24-31-6871-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How Good Design Improves Content Marketing Strategy ![Amanda Bowman](https://www.websitemagazine.com/hubfs/raw_assets/public/News_Pro%20child/images/user-profile.png) [by Amanda Bowman](https://www.websitemagazine.com/web-design/author/amanda-bowman) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/web-design/how-good-design-improves-content-marketing-strategy](mailto:?Body=https://www.websitemagazine.com/web-design/how-good-design-improves-content-marketing-strategy) - Link Copied! ![How Good Design Improves Content Marketing Strategy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-01-59-03-5206-PM-Apr-25-2023-03-47-39-8564-AM-May-01-2023-10-24-31-6871-PM.png) If your small business is trying to leverage social media for marketing, you're probably struggling to build a large, engaged audience.   You're not alone.   [Every 60 seconds](https://thesocialskinny.com/100-social-media-statistics-for-2012/) there are 293,000 new posts and 136,000 new photos posted on Facebook alone.   Businesses need to leverage every strategy and tactic they can to effectively market on social media.   One of the most important strategies: investing in good design to amplify your content marketing strategy.   Here are five proven ways good design can amplify your content marketing strategy.   - Good design is memorable - Good design builds brand recognition - Strong visuals perform better than text alone - Good design effectively uses limited space - Images attract more clicks, retweets, and likes ## **Good design is memorable** As we wrote in [Why Good Design is More Important Than Ever for Your Business](https://www.crowdspring.com/blog/great-design-business-startups-branding-marketing/):   People have a [very short attention span](https://blog.crowdspring.com/2013/03/marketing-and-selling-to-squirrels/). In fact, according to a [Princeton University study](https://www.theguardian.com/science/2006/aug/23/usnews.internationalnews%26sa=D%26ust=1496428203477000%26usg=AFQjCNHC9y_S-EzGvvr58TyEYgibPa74Tg), snap judgments count. The study found after seeing a face for only 1/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likeability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression.   With the incredible amount of content the average user encounters on social media, first impressions and snap judgments play an important role.   [Research](https://contentmarketinginstitute.com/2014/06/storytelling-impact-visual-content/) has found the attention span of the average adult has dropped to a mere 8 seconds.   When you have so little time to catch the attention of social media users, [good design becomes even more critical](https://www.crowdspring.com/blog/great-design-business-startups-branding-marketing/).   ## **Good design builds brand recognition** Colors, type, imagery, and layout contribute to the visual essence that makes up a brand.   These things are also vital components of good design.   Think about ways to incorporate elements from your brand in your content marketing.   Whether it's a splash of color, the use of your corporate typeface, or an element from your [logo](https://www.crowdspring.com/logo-design/) subtlety integrated into the background of an image, there are many ways you can add your brand in without overwhelming the content. For more on logo design, we recommend you read [2018 Logo Design Trends: Your Guide To Navigate Hot Trends and Avoid Fads](https://www.crowdspring.com/blog/logo-trends-2018/).   ## **People remember visuals better than text** Scientists have found that people's ability to recall images is dramatically better than remembering text alone. They even coined a cool name for this phenomenon: the [Picture Superiority Effect](https://en.wikipedia.org/wiki/Picture_superiority_effect).   Inc. magazine [explains](https://www.inc.com/carmine-gallo/neuroscience-says-this-ted-talk-rule-will-help-your-presentation-stand-out.html):   It works like this: If you hear information delivered verbally, you are likely to remember about 10 percent of that information three days later. Add a picture, however, and your recall rate will soar to 65 percent. Put simply, visuals matter-a lot.   "Human PSE is truly Olympian," writes molecular biologist John Medina in [Brain Rules](https://www.brainrules.net/). "Tests performed years ago showed that people could remember 2,500 pictures with at least 90 percent accuracy several days post-exposure, even though the subjects saw each picture for about 10 seconds.   That kind of recall is even more critical when you consider the deluge of content people scroll through every day on social media.   Incorporating images with good design is a powerful way to extend your brand. For example, if you're showcasing your products on social media, be sure that you have strong [packaging design](https://www.crowdspring.com/packaging-design/) (the physical packaging for your products) and [package graphics](https://www.crowdspring.com/package-graphics/) (the graphics, including images and content, on the packaging) so that your products stand out. To learn more about this, read [7 Important Packaging Design Trends](https://www.crowdspring.com/blog/packaging-design-trends/).   [74% of social media marketers](https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf) use some visual asset in their post and marketing, and [37%](https://blog.hubspot.com/marketing/visual-content-marketing-strategy) of marketers said that visuals were their most important form of content. Only [blogging](https://blog.hubspot.com/marketing/visual-content-marketing-strategy) rated higher.   ## **Good design effectively uses limited space** According to recent studies, an incredible [80% of the time on social media](https://marketingland.com/facebook-usage-accounts-1-5-minutes-spent-mobile-171561) is spent using mobile devices.   This is a problem for communicating with customers and prospects because post and image sizes on many social media sites are quite small:   - Instagram posts are [resized](https://www.spitche.com/digital-marketing-en/2018-guide-size-images-social-networks/) to 612 pixels by 612 pixels. - Facebook and Twitter feed images end up just over [500 pixels wide.](https://www.spitche.com/digital-marketing-en/2018-guide-size-images-social-networks/)   Good design can help boost your content when you're working with a limited amount of space.   How something is organized visually and how well it's perceived is primarily informed by psychology and how our brains interpret what we see. To learn more about this, read [The Psychology of Design: Why Your Business Must Understand How Design Influences Customer Behavior](https://www.crowdspring.com/blog/business-design-psychology/).   Less can be more.   ## **Good design encourages sharing** [Marketing studies](https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/) reveal a staggering statistic: the average American is exposed to around 5,000 advertisements and brands [per day](https://www.cbsnews.com/news/cutting-through-advertising-clutter/).   Only [twelve](https://www.cbsnews.com/news/cutting-through-advertising-clutter/) ads leave an impression.   Want to be like those twelve impressive, spotlight-stealing brands?   You need practical, attractive design.   When consumers are faced with deciding between a wide array of choices - all things with similar features or benefits - they go with the one that they either recognize or the one that has a more pleasing design.   For example, images attract more clicks, retweets, and likes   According to [research](https://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it) conducted by [Buffer](https://buffer.com/) (a social media tool we use and like), tweets with images received 150% more retweets than those without any images.   Customers aren't the only ones that agree good design helps companies on social media platforms.   [60.8% of marketers said](https://ieg.wnet.org/2017/03/visual-content-social-media-2017-trends-research/) that in 2017, design was essential to their marketing strategies. 93% agreed that it was very important.   By leveraging good design, you can ensure that your content marketing efforts won't be another momentary blip in your customers' endless social media stream.   ***About the Author:** Amanda Bowman works in customer service at [crowdspring, ](https://www.crowdspring.com/)one of the world's leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services.  Amanda helps guide crowdspring customers through the easy process of obtaining affordable, high-quality custom artwork and content for their business.*   [Amanda Bowman](https://www.websitemagazine.com/web-design/author/amanda-bowman) Amanda Bowman works in customer service at crowdspring, one of the world's leading marketplaces for crowdsourced logo design, Web design, graphic design, product design, and company naming services. Amanda helps guide crowdspring customers through the easy process of obtaining affordable, high-quality custom artwork and content for their business. #### Popular Post ### [6 Sexy Web Design Agency Websites ![6 Sexy Web Design Agency Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-01-58-57-4342-PM-Apr-25-2023-03-47-11-5390-AM-May-01-2023-10-24-02-6643-PM.png)](https://www.websitemagazine.com/web-design/6-sexy-web-design-agency-websites) ### [Six User Testing Questions to Ask While Navigating Website Redesigns ![Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/question-mark483bf98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/web-design/six-user-testing-questions-to-ask-while-navigating-website-redesigns) ### [The Most Popular Fonts of 2015 ![The Most Popular Fonts of 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/serifshot-3-1-1-1.jpg)](https://www.websitemagazine.com/web-design/the-most-popular-fonts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Bowman", "url" : "https://www.websitemagazine.com/web-design/author/amanda-bowman" }, "dateModified" : "2023-05-01T22:25:16.145Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "How Good Design Improves Content Marketing Strategy", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-01-59-03-5206-PM-Apr-25-2023-03-47-39-8564-AM-May-01-2023-10-24-31-6871-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-design/how-good-design-improves-content-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amanda Bowman" } ], "headline" : "How Good Design Improves Content Marketing Strategy", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```