UX is one of the most important components of software design. Designing and developing software is about creating a usable software product. Usability is more important than functionality. We've seen examples of this time and time again.
Think of Google for a moment and you'll realize that their products are some of the most usable pieces of interactive software. Google search is uncluttered. There are no ads, there are no designs; there's just a text input box that allows you to search behind a white background. Think of Apple: there have been countless devices that have had better software and better hardware than the iPod, for example. But Apple understood the importance of the user experience. They knew how to communicate their tech effectively.
In fact, we still see amazing Innovations within Apple and its products. what is the best places to study UX is Apple's mobile operating system, the iOS. The iPhone has some of the most innovative UX designers working on applications specifically built for the high-resolution and large mobile screens. With Apple products, we tend to see a higher proportion of UI and UX-centric applications.
Here are 3 incredible UX design innovations we've seen for the iPhone:
1. UX copywriting
Copywriting is becoming just as important as visual design when it comes to UX, and there's no better place to see this trend than Apple. On the iOS, apps are now curated with lots of written content that explains featured apps in an in-depth manner.
There's another reason UX copywriting is growing. Apps are relying more and more on conversational AI. Chatbots are being integrated into application for better user experiences. because of this copy writing Is becoming a more important component of the user experience. In addition to conversational chatbots, there's also a desire for more written content.
2. Bright colors
Browsing the App Store, you will immediately notice how vibrant and colorful every app seems to be. Apps are becoming more streamlined, more stripped down, and more minimalist in nature, and, at the same time, we're also seeing apps become more colorful. These UX design trends are mixing to make stunning, striking, and simple visual designs on the iOS.
Vibrantly colored buttons backgrounds and designs are more than just visually appealing, however. they also serve an important UX purpose. Colors can help group related functionalities into a one clearly defined set.
3. High quality, full-screen assets
Space is very important to utilize on mobile devices. There is a limited amount of space to position buttons, input boxes, and other functionalities and designs. This is where it is becoming more and more useful to utilize the entire screen for a single action.
Apps found on iOS or allowing users to punch in one or two items on a single screen and then move to another full screen. This can be seen in a form for example that is completed by going through multiple screens, where bits of information are completed one step at a time.
This full screen trend is also leading to higher-quality assets being seen on each screen. High-resolution designs, high-quality, full-screen video, and elaborate animations are all part of this growing UX design trend.
The user experience is constantly being innovated upon because how we understand the interaction between human and computer is constantly evolving. Designers are always finding better ways for users to interact with software and users are always searching for better apps that suit their needs.
There's no better place to see the latest innovations than on the iOS App Store. Standing out on the App Store requires a mastery of UX and UI design, and because of this we're able to see a concentration of UX trends on the iPhone. Copywriting, bright colors, and full-screen assets are just some of the trends you can see by browsing top rated apps. Keep checking the App Store, take note of innovative UX design, and try to use what you learned to inspire new trends. About the Author: Charles Dearing is a veteran tech and marketing journalist with over 15 years of experience using words to move people to act. He has written for various publications such as ProBlogger, Big Think, Apps World, to name a few.
