Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers.
Inspired by its shift to material design, the new richer text ads automatically create image ads from text ads.
Google believes that the new format enables brand advertisers, who are often sensitive about how their text ads are displayed, to spend more on the Google Display Network, which in turn increases competition for the ad units on publishers site.
Publishers that have text and display, or display-only, ads on their site will see these richer text ads automatically start appearing on their sites. Google did indicate that publishers that don't want to show the ads can disable them through the Enhanced display ads option in the Allow and block ads tab in their account.