---
title: "QUICK HIT: The Role of Design in the Content Experience"
description: Website Magazine caught up with SuperUnion's Marta Swannie on the role of design in the content marketing experience.
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-25-7392-PM-Apr-10-2023-01-59-04-7542-PM-Apr-25-2023-03-47-35-7900-AM-May-01-2023-10-24-27-5611-PM.png
---

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# QUICK HIT: The Role of Design in the Content Experience

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[by Peter Devereaux](https://www.websitemagazine.com/web-design/author/peter-devereaux) 16 Jan, 2023

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Content plays an important role in users' digital experience, but how individual content assets (as well as the broader content-focused experience) are designed can greatly influence the success of such initiatives. Website Magazine recently caught up with [Superunion](https://www.superunion.com/)'s Marta Swannie on the role of design in the content marketing experience and in today's QUICK HIT provides some powerful insights into the design and development of th emodern digital experience. 

**[:%20What%20role%20does%20design%20play%20in%20the%20content-driven%20consumer%20experience%20of%20today? </strong>%20<p><strong><img%20src=](:%20What%20role%20does%20design%20play%20in%20the%20content-driven%20consumer%20experience%20of%20today? %3C/strong%3E%20%3Cp%3E%3Cstrong%3E%3Cimg%20src=)Swannie:** *Design plays a huge role- it's not just about pushing content. It's about designing experiences that are relevant, personalized and user-centric. It 's also important to design specifically for each channel, and not just reproduce the exact same content everywhere.*

**[:%20Readability%20and%20comprehension%20are%20immensely%20important%20to%20the%20content%20experience.%20How%20can%20designers%20ensure%20they%20are%20producing%20assets%20that%20meet%20this%20digital%20standard?</strong>%20<p><strong>Swannie:</strong><em>%20Get%20as%20much%20feedback%20as%20you%20can%20from%20people,%20be%20flexible%20and%20always%20look%20for%20where%20you%20can%20improve.%20It's%20similar%20to%20product%20development,%20where%20you%20design,%20test, analyze and%20refine. Iteration%20can%20be%20a%20great%20design%20tool!</em>%20<p><strong><a%20href=](:%20Readability%20and%20comprehension%20are%20immensely%20important%20to%20the%20content%20experience.%20How%20can%20designers%20ensure%20they%20are%20producing%20assets%20that%20meet%20this%20digital%20standard?%3C/strong%3E%20%3Cp%3E%3Cstrong%3ESwannie:%3C/strong%3E%3Cem%3E%20Get%20as%20much%20feedback%20as%20you%20can%20from%20people,%20be%20flexible%20and%20always%20look%20for%20where%20you%20can%20improve.%20It's%20similar%20to%20product%20development,%20where%20you%20design,%20test, analyze and%20refine. Iteration%20can%20be%20a%20great%20design%20tool!%3C/em%3E%20%3Cp%3E%3Cstrong%3E%3Ca%20href=)**

**[**Swannie:** *Digital is an area that has always moved and changed rapidly. The best thing you can do is keep an open mind, experiment and explore. With this kind of attitude, you will always be able to quickly adapt to future shifts.*](:%20Readability%20and%20comprehension%20are%20immensely%20important%20to%20the%20content%20experience.%20How%20can%20designers%20ensure%20they%20are%20producing%20assets%20that%20meet%20this%20digital%20standard?%3C/strong%3E%20%3Cp%3E%3Cstrong%3ESwannie:%3C/strong%3E%3Cem%3E%20Get%20as%20much%20feedback%20as%20you%20can%20from%20people,%20be%20flexible%20and%20always%20look%20for%20where%20you%20can%20improve.%20It's%20similar%20to%20product%20development,%20where%20you%20design,%20test, analyze and%20refine. Iteration%20can%20be%20a%20great%20design%20tool!%3C/em%3E%20%3Cp%3E%3Cstrong%3E%3Ca%20href=)**

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[Peter Devereaux](https://www.websitemagazine.com/web-design/author/peter-devereaux)

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

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