Usability is everything - especially when it comes to mobile.
But creating a design that is truly user friendly requires an abundance of testing. This is where Plunk comes in handy. Plunk is a free Web app from ZURB that enables users to create click tests for design elements of a mobile app or website.
These tests reveal a lot about the usability of your mobile design, because they show where an audience clicks in response to a direct request. For instance, one Plunk example from Foursquare asks its audience to check into their current location. Once an audience member starts the test, they are presented with Foursquare's app and have the opportunity to quickly click the requested call-to-action button.
In order to start testing with Plunk, users must visit plunkapp.com and upload a screen of a mobile Web page or application. Then, the test administrator can drag and drop a hot spot over the target that will be tested. After setup is complete, administrators can share the test, which is available for 48 hours, via email and social media in order to gather results. Then, test administrators can visit their reports page to view how many testers clicked the right location, which can help them decide if their site or mobile app's design needs to be modified.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.