--- title: Website Magazine Interview Exclusive - Managing Redesign description: We spoke with Pinckney Hugo Group's Executive Vice President Aaron Hugo and Senior Interacti... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Website Magazine Interview Exclusive - Managing Redesign ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/web-design/author/peter-devereaux) 23 Mar, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/web-design/website-magazine-interview-exclusive-managing-redesign](mailto:?Body=https://www.websitemagazine.com/web-design/website-magazine-interview-exclusive-managing-redesign) - Link Copied! ![Website Magazine Interview Exclusive - Managing Redesign](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png) We spoke with Pinckney Hugo Group's Executive Vice President Aaron Hugo and Senior Interactive Designer Adam Jwaskiewics to get their opinions on website redesign - the criteria, processes and objectives. Pinckney Hugo Group is a full-service marketing firm that offers traditional services such as print, radio and television, as well as interactive services. **[AH: Right now, over the past year-plus, it's complete redesigns. What we're really seeing is clients asking us to help lead them through a navigation planning process. It's about really understanding the way a customer would logically go through their site. What are the most important functions and features of their site? AJ: The nature in which people use websites has changed in the last 10 years, such as social media aspects, sharing, and posting. With most clients that we're seeing, they realize design is more than a pretty picture on a home page. People are really using the Web differently. So, clients understand a lot of planning has to happen before developing.](:%20How%20long,%20typically,%20is%20it%20until%20a%20redesign%20is%20needed?%20%3C/b%3E%3Cbr%20/%3E%3Cbr%20/%3E%20AH:%20If%20something%20has%20changed%20in%20the%20brand,%20if%20there's%20new%20positioning%20or%20a%20new%20message;%20that%20usually%20forces%20a%20Web%20redesign.%20But%20in%20a%20lot%20of%20cases%20it's%20every%20three%20years,%20depending%20on%20the%20industry.%20%3Cbr%20/%3E%3Cbr%20/%3E%20AJ:%20If%20you're%20not%20doing%20a%20little%20each%20day%20or%20each%20month,%20you're%20falling%20behind%20quickly.%20%3Cbr%20/%3E%3Cbr%20/%3E%20%3Cb%3E%3Ca%20href=)**[:What%20are%20some%20common%20redesign%20mistakes?%20%20AH:Everybody%20reads%20just%20enough%20to%20be%20dangerous.%20They're%20reading%20about%20FLASH,%20color%20theory,%20whatever.%20They%20don't%20truly%20do%20the%20planning%20in%20the%20beginning.%20We've%20never%20walked%20into%20a%20meeting%20where%20a%20client%20showed%20us%20analytics%20and%20gave%20us%20direction%20to%20a%20redesign.%20It's%20one%20of%20the%20first%20things%20we%20want%20to%20ask%20them%20-%20what's%20most%20needed?%20%20AJ:%20A%20lot%20of%20times%20clients%20are%20too%20close%20to%20their%20products%20or%20services.%20They%20overcomplicate%20things.%20A%20client%20needs%20to%20take%20a%20step%20back,%20and%20that's%20a%20good%20reason%20to%20hire%20an%20agency.%20%20 - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [6 Sexy Web Design Agency Websites ![6 Sexy Web Design Agency Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-01-58-57-4342-PM-Apr-25-2023-03-47-11-5390-AM-May-01-2023-10-24-02-6643-PM.png)](https://www.websitemagazine.com/web-design/6-sexy-web-design-agency-websites) ### [Six User Testing Questions to Ask While Navigating Website Redesigns ![Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/question-mark483bf98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/web-design/six-user-testing-questions-to-ask-while-navigating-website-redesigns) ### [The Most Popular Fonts of 2015 ![The Most Popular Fonts of 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/serifshot-3-1-1-1.jpg)](https://www.websitemagazine.com/web-design/the-most-popular-fonts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/web-design/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:37:38.414Z", "datePublished" : "2010-03-23T05:00:00.000Z", "headline" : "Website Magazine Interview Exclusive - Managing Redesign", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-design/website-magazine-interview-exclusive-managing-redesign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Website Magazine Interview Exclusive - Managing Redesign", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```