Size of the Internet Audience

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Comscore reported last week that the total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008.

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin America (7 percent share), and the Middle East & Africa (5 percent share).

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

According to Comscore figure, Google was the most popular property in the world with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors)., which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.

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Jack Kennard 01-26-2009 12:10 PM

I wonder how the North America ranking has changed over the years and is it based on technology or sheer number of population,, and does this include people in Internet cafes? This raises a lot questions.

Also the need for multilingual sites.

Peter A. Prestipino 01-26-2009 12:29 PM

Great question about North America - I think it's safe to assume that it has plateaud. Comscore did in fact note that the data presented did not include Internet cafe's although I find it difficult to believe that a few didn't manage to get in to the sample.

Brian D. Hawkins 01-26-2009 9:48 PM

I wonder what the percentages are. It was a long time ago when they said fifty percent of the United States has access to the internet. It should be a lot higher now. I would rather know how many homes had internet. 'Access' sounds a little suspicious. If someone goes to Uncle Joey's house twice a year where there's internet does that count? I always wondered about that.

NBN Australia 03-05-2012 9:44 PM

With the increasing affordability of satellite internet plans and rising internet speeds, it is little wonder that more and more people are getting connected, and especially with the rise of mobile devices that are connected too, people are virtually online 24/7.

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