When is the best day to post on Facebook? How about the best time of day? Social media managment company Vitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from the fans managed through the company's SRM platform.
Key takeaways from the report include:
- Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text.
- Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.
- Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical. Posts made before noon get 65% more engagement than posts after noon across all fans served.
“It’s clear that Facebook deserves the respect that the traditional marketing mediums like TV, print, radio and Internet currently receive,” said Vitrue CEO, Reggie Bradford. “Now more than ever marketers need actionable information and insights to determine the most effective means to communicate with consumers on Facebook, much in the same way marketers use analytics and data for traditional marketing channels. We wanted to provide the same data for Facebook. Marketing is ultimately a combination of art and science. We’ll leave the art to the experts, but what we are providing is data to help refine marketers’ test-and-learn social media publishing strategy.”