20 User Review Websites Critical to Small Business

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According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.

The businesses surveyed were those of restaurants, travel, legal, beauty, plumbing and automotive – all highly susceptible to consumer reviews. These businesses and similar consumer-facing companies need to be aware of where they stand in search results with their own websites, compared to the rankings of reviews and comments from social media users.

"Marchex has seen how consumer reviews are impacting the bottom line of our small business customers, and we wanted to highlight how big the impact really is," said Ryan Fritzky, Director of Small Business Product Development at Marchex.

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Increasingly, however, every business is being reviewed by consumers. Oftentimes the reviews and ratings might not even be justified. So, not only is it important to know where you stand on these sites but also to have resources ready to speak out (or type) on your behalf. That means recruiting brand advocates. Of course, the best way to do that is to provide quality experiences for your users and to respond quickly to any problems before they become viral hate campaigns.

Some obvious places to look for your small business reviews are social sites like Facebook, Twitter and Yelp.com, and Google Maps, Bing, Yahoo Local, City Search and Local.com. Below are a dozen more places where your business or products might be getting reviewed.


Mainly focused on rating those in the medical and health care field. Insider Pages also features reviews on restaurants, beauty and home & garden.

MerchantCircle focuses on promoting businesses by using online user reviews via a pseudo paid advertising system. Businesses can create their own local coupon book.

Judy's Book provides review guides to users, such as "Top 10 Auto Mechanics" and so on. Businesses can create their accounts and get help with promotion and SEO.

Angie's List is a paid service for consumers to get certified, unbiased reviews of local businesses. It is a large and trusted network, claiming more than one million members.

As the name suggest, TripAdvisor helps users filter travel destinations via user reviews. A must-know for travel businesses.

Because OpenTable.com allows users to make reservations immediately, good reviews on this site can help restaurants take advantage of the convenience factor.

The Better Business Bureau is a relative newcomer to the user review scene but its trusted reputation makes it a must-monitor for every business.

Buzzillions' focus is products -- electronics, computers, sports equipment, clothing, etc. Manufacturers and retailers would be wise to research their products here.

Part of the Shopping.com family, Epinions solicits reviews on just about anything a person can buy online -- from autos to office supplies.

Wize reports "the best & worst products" by matching products based on consumers' needs. The main focus is electronics and appliances.

In tandem with Buzzillions, PowerReviews looks to connect consumers with reviews about the producty they care about, through SEO, mobile, social networks and more.

SiteJabber provides reviews of websites as a whole. Obviously, every online property should make sure good things are being said about them, or find a brand advocate to get the ball rolling. They claim more than 450,000 people search websites for reviews every month.

Be sure not to miss Website Magazine's May edition, where we tackle the subject of crisis control for online businesses! Subscribe or renew now and get a free copy of our new book, Web 360!

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Doable Finance 03-28-2011 12:46 PM

Thanks for info. As a small business owner, I think folks would benefit from it.

LaurenceS 08-19-2011 6:35 AM

We are based in the UK but selling worldwide and a happy subscriber to your magazine.

Do you know of a good review site for professional / consultant reviews? We are a training company, doing one-2-one client work, group training from 20-200 people in a room but mainly we sell online e-learning courses.

I am looking for a site that I can integrate into my new customer buying sequence, encouraging them to place a review after they have been using the course and after our 30 day money back guarantee period.

Any help would be much appreciated.

Thank you


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MatthewD 07-22-2013 2:31 PM

We work with a lot of small and medium sized businesses throughout the US and have found that if you can get a customer to fill out a review while still at your business you can ensure that you get a good solid review. Not always 5 stars but they are honest and they are available.

Because of this we created a service called WhyiLike (www.whyilike.com) that allows businesses to get a handwritten review that we will transcribe, post and submit to the major search engines. There have been many cases where the WhyiLike reviews get better ranking results that the client's own site due to the local optimization that we provide.

If you are interested, check out our service at http://www.whyilike.com.

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Ana 11-27-2013 1:40 AM

This is a good article and I learned a lot from it. I would like to suggest a review site where many software products have been reviewed by its users. In this site http://www.userreviews.org/ many reviews have been posted already and I hope that you would find this useful.Thanks..:)

AjayK 11-27-2013 9:09 AM

It is real that user reviews are critical specially for small business. There are many sites like Yelp, Angie's List, CheckTick.com and other which provides not only business listing but real and genuine reviews as well.

St Louis SEO Pro 02-26-2014 8:45 AM

Great list, any small business owner would benefit from it. Thanks for sharing.

RobbyN 03-05-2014 10:32 PM

Nice review. There is a new site called www.casetree.com. It is developed freely by consumers for consumers and businesses to provide real reviews of companies in accordance to actual lawsuits (completely free and public). No more fake online reviews, unnecessary posts, or reviews done by paid PR sites that provide a useless rating systems based on what they see fit and without having any experience with that entity. No more fake reviews based on "monthly" PAID memberships by various entities.

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SonaliG 05-29-2014 6:44 AM

Hello, I offer content writing, content marketing, and Social Media services via my website http://kontentsforyou.com/. Can you please suggest me some review websites for my site?

Thanks in advance

Jobsdhamaka 07-12-2014 6:35 AM

Jobsdhamaka.com offers most advanced job search and career development services for fresher, college graduates and experienced aspirants.

Toby Yarrow 10-06-2014 1:23 PM

Hi great list of sites found very helpful to build back-links

Could you please add our site many thanks


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Top 10 perfumes for women 02-04-2015 9:13 PM

It is good to see these reviews for specific products like perfumes.

Maidstone SEO 05-06-2015 4:53 PM

Great list for reviews and important for your google business page ranking - really make an effort to get your customers to review your services.

Top10sy 05-08-2015 6:24 PM

Try Top10sy to review a website. You can rate any website out there and from that they will go into a top10 search engine based on the recommendation given in a particular location and category. There is also a chance for users to win a iPad mini and businesses to get marketing support. Definitely worth a visit.

TrekkingI 05-21-2015 12:02 AM

This can be really useful for trekking  agency in Nepal for getting reviews

MichielS 05-24-2015 9:26 PM

hi, im the owner of www.xpexplorer.com , and i was just looking at Google for some good websites to use to find more visitors, i actually took the time to create a account here to tell you the above links are not really what i was looking for.

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