20 User Review Websites Critical to Small Business

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According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.

The businesses surveyed were those of restaurants, travel, legal, beauty, plumbing and automotive – all highly susceptible to consumer reviews. These businesses and similar consumer-facing companies need to be aware of where they stand in search results with their own websites, compared to the rankings of reviews and comments from social media users.

"Marchex has seen how consumer reviews are impacting the bottom line of our small business customers, and we wanted to highlight how big the impact really is," said Ryan Fritzky, Director of Small Business Product Development at Marchex.


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Increasingly, however, every business is being reviewed by consumers. Oftentimes the reviews and ratings might not even be justified. So, not only is it important to know where you stand on these sites but also to have resources ready to speak out (or type) on your behalf. That means recruiting brand advocates. Of course, the best way to do that is to provide quality experiences for your users and to respond quickly to any problems before they become viral hate campaigns.

Some obvious places to look for your small business reviews are social sites like Facebook, Twitter and Yelp.com, and Google Maps, Bing, Yahoo Local, City Search and Local.com. Below are a dozen more places where your business or products might be getting reviewed.

 

InsiderPages.com
Mainly focused on rating those in the medical and health care field. Insider Pages also features reviews on restaurants, beauty and home & garden.

MerchantCircle.com
MerchantCircle focuses on promoting businesses by using online user reviews via a pseudo paid advertising system. Businesses can create their own local coupon book.

JudysBook.com
Judy's Book provides review guides to users, such as "Top 10 Auto Mechanics" and so on. Businesses can create their accounts and get help with promotion and SEO.

AngiesList.com
Angie's List is a paid service for consumers to get certified, unbiased reviews of local businesses. It is a large and trusted network, claiming more than one million members.

TripAdvisor.com
As the name suggest, TripAdvisor helps users filter travel destinations via user reviews. A must-know for travel businesses.

OpenTable.com
Because OpenTable.com allows users to make reservations immediately, good reviews on this site can help restaurants take advantage of the convenience factor.

BBB.org
The Better Business Bureau is a relative newcomer to the user review scene but its trusted reputation makes it a must-monitor for every business.

Buzzillions.com
Buzzillions' focus is products -- electronics, computers, sports equipment, clothing, etc. Manufacturers and retailers would be wise to research their products here.

Epinions.com
Part of the Shopping.com family, Epinions solicits reviews on just about anything a person can buy online -- from autos to office supplies.

Wize.com
Wize reports "the best & worst products" by matching products based on consumers' needs. The main focus is electronics and appliances.

PowerReviews.com
In tandem with Buzzillions, PowerReviews looks to connect consumers with reviews about the producty they care about, through SEO, mobile, social networks and more.

SiteJabber.com
SiteJabber provides reviews of websites as a whole. Obviously, every online property should make sure good things are being said about them, or find a brand advocate to get the ball rolling. They claim more than 450,000 people search websites for reviews every month.

Be sure not to miss Website Magazine's May edition, where we tackle the subject of crisis control for online businesses! Subscribe or renew now and get a free copy of our new book, Web 360!

 
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18 comments

Doable Finance 03-28-2011 12:46 PM

Thanks for info. As a small business owner, I think folks would benefit from it.

LaurenceS 08-19-2011 6:35 AM

We are based in the UK but selling worldwide and a happy subscriber to your magazine.

Do you know of a good review site for professional / consultant reviews? We are a training company, doing one-2-one client work, group training from 20-200 people in a room but mainly we sell online e-learning courses.

I am looking for a site that I can integrate into my new customer buying sequence, encouraging them to place a review after they have been using the course and after our 30 day money back guarantee period.

Any help would be much appreciated.

Thank you

Laurence

sakshi 11-08-2011 1:44 AM

I would like to recommend you a best shopping site for best offers and authentic products. it is a one stop shop for best offers and best deals. Huge collection of watches, Perfumes and other appliances for personal and home use. i had good experience with this shoping portal for a single deal.

www.Buyatbrands.com

SakshiK 11-08-2011 1:45 AM

I would like to recommend you a best shopping site for best offers and authentic products. it is a one stop shop for best offers and best deals. Huge collection of watches, Perfumes and other appliances for personal and home use. i had good experience with this shoping portal for a single deal.

www.Buyatbrands.com

SakshiK 11-08-2011 1:54 AM

I would like to recommend you a best shopping site for best offers and authentic products. it is a one stop shop for best offers and best deals. Huge collection of watches, Perfumes and other appliances for personal and home use. i had good experience with this shoping portal for a single deal.

www.Buyatbrands.com

FranciscoK 11-20-2012 9:31 AM

very useful listing. it helps me to manage my <a href='www.pickuniversity.com>college search engine</a>

DanisJ 06-12-2013 12:36 AM

Just the home furnishing store I was looking for.

I am a housewife and I take pride in my sense of style and creativity. I like to keep my living room, bedroom, and other areas looking the best for my friends and family members. The other day I was searching the web when I stumbled upon www.rbghomestore.com quite by accident. However, I am really happy that I did; the accent furniture pieces featured here are among the best I have seen so far. You can also use the site to buy candle holders, mirrors, wall clocks, and more!!

JhovyM 06-25-2013 1:56 AM

Please Visit this Dance School:

American Dance and Drama Studio

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PH: 718-479-8522

EM: dance@nyc.rr.com

americandanceanddrama.net/index.php

This is the best dance school in New York. Let your children/friends/love ones to enroll in this wonderful studio. Amazing!

Hanry Paul 07-22-2013 2:33 AM

I have always been interested in unique and stylish lighting products to add that distinct touch to my spaces. One site that I always check for the best designs is www.rbghomestore.com. There are table lamps and floor lamps designed by leading designers in home d├ęcor. And the best part is that I get to procure these products at costs that are within my budget. Could not have asked for more!!!

MatthewD 07-22-2013 2:31 PM

We work with a lot of small and medium sized businesses throughout the US and have found that if you can get a customer to fill out a review while still at your business you can ensure that you get a good solid review. Not always 5 stars but they are honest and they are available.

Because of this we created a service called WhyiLike (www.whyilike.com) that allows businesses to get a handwritten review that we will transcribe, post and submit to the major search engines. There have been many cases where the WhyiLike reviews get better ranking results that the client's own site due to the local optimization that we provide.

If you are interested, check out our service at http://www.whyilike.com.

NiceG 10-25-2013 11:39 PM

Donald Herman Is An Honorable Man! Willow Creek Assisted Living Is Awesome! A great community serving the Las Vegas Valley for many years now. A top notch facility with the nicest staff around. Willow Creek and Donald Herman are a class act! If you have a loved one who needs care later in life, look no further! Donald Herman Operates with integrity and class.

Ana 11-27-2013 1:40 AM

This is a good article and I learned a lot from it. I would like to suggest a review site where many software products have been reviewed by its users. In this site http://www.userreviews.org/ many reviews have been posted already and I hope that you would find this useful.Thanks..:)

AjayK 11-27-2013 9:09 AM

It is real that user reviews are critical specially for small business. There are many sites like Yelp, Angie's List, CheckTick.com and other which provides not only business listing but real and genuine reviews as well.

St Louis SEO Pro 02-26-2014 8:45 AM

Great list, any small business owner would benefit from it. Thanks for sharing.

RobbyN 03-05-2014 10:32 PM

Nice review. There is a new site called www.casetree.com. It is developed freely by consumers for consumers and businesses to provide real reviews of companies in accordance to actual lawsuits (completely free and public). No more fake online reviews, unnecessary posts, or reviews done by paid PR sites that provide a useless rating systems based on what they see fit and without having any experience with that entity. No more fake reviews based on "monthly" PAID memberships by various entities.

FrankB 03-29-2014 5:49 AM

I would like to introduce ilocals.ca as a new Canadian dating and matchmaking website. There are many differences from other dating websites with a huge profile category to fill out to better match like minded people. there are over 700 Cities, towns and communities to search from. For the first 1000 men and 1000 women we are offering a free lifetime full membership.

SonaliG 05-29-2014 6:44 AM

Hello, I offer content writing, content marketing, and Social Media services via my website http://kontentsforyou.com/. Can you please suggest me some review websites for my site?

Thanks in advance

Jobsdhamaka 07-12-2014 6:35 AM

Jobsdhamaka.com offers most advanced job search and career development services for fresher, college graduates and experienced aspirants.

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