--- title: Google, Postrank and Social Engagement description: A rather noteworthy acqusition took place last week - Google acquired Postrank, a software solution ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-02-22-12-8714-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Google, Postrank and Social Engagement ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 06 Jun, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/google-postrank-and-social-engagement](mailto:?Body=https://www.websitemagazine.com/social-media/google-postrank-and-social-engagement) - Link Copied! ![Google, Postrank and Social Engagement](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-02-22-12-8714-PM-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/g-mini-Jan-23-2023-02-22-13-2466-PM-1-1-1.gif?width=73&height=73&name=g-mini-Jan-23-2023-02-22-13-2466-PM-1-1-1.gif)**A rather noteworthy acqusition took place last week - [Google](https://google.com) acquired [Postrank](https://postrank.com), a software solution that measures user engagement with topics, brands, authors and content across a multitude of social media sites. The battle for social engagement has officially begun.**   PostRank is used by many of the top brands in the world. The company's analytics data is becoming crucual for advertisers and publishers as they are able to receive valuable insights into how content and advertising are performing - or underperforming.    Google announced the Postrank acquisition just days after the release of Google +1, its social annotation service. What Google gets from Postrank and its products are the ability to monitor and aggregate social media data. While it is likely that the functionality will be included within Google Analytics in short order, it is also likely that the technology will support Google's very public push into social. With Facebook threatening, Google has no choice but to buy into social in a big way and buy social technology companies like PostRank just to keep pace.    "We're always looking for new ways to measure and analyze data, and as social analytics become increasingly important for online businesses, we're excited to work with the PostRank team to make this data more actionable and accountable. They have developed an innovative approach to measuring web engagement, and we think they can help us improve our products for our users and advertisers," Google said in a statement.   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:17:15.929Z", "datePublished" : "2011-06-06T05:00:00.000Z", "headline" : "Google, Postrank and Social Engagement", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-02-22-12-8714-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/google-postrank-and-social-engagement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Google, Postrank and Social Engagement", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```