10 Reputation-Monitoring Tools for Merchants

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As the ’Net continues to become more and more social, there is a vast amount of digital destinations where customers can leave feedback about their positive and negative brand experiences.

Keeping track of this feedback, however, can be overwhelming for merchants. It is time-consuming to monitor feedback on one website, let alone on all the popular social networks and on the rest of the Web. Luckily, numerous tools make tracking conversations around a brand a more productive and actionable task, like these 10 reputation-monitoring tools for merchants. 

BrandsEye

Where is my online conversation coming from? Has my marketing campaign been effective? These are just two of the many questions that BrandsEye can answer for retailers, because users can choose from a wide range of metrics for their reporting needs (e.g. volume, sentiment, author credibility, etc.). Merchants can also define the conversation topics that they are interested in listening to. 

Trackur

With Trackur, users simply indicate what keywords they would like to monitor and the platform allows them to not only see the conversation, but also insights into who is behind the conversation. The platform scours millions of sources on the ’Net, including forums, blogs and a large variety of social networks to pass along that vital information. Merchants may also be happy to know that Trackur is fully brandable, meaning they can white label their social media monitoring dashboard (with select plans). 

Yext

In addition to being able to manage local listings across the Web, this location-based platform provides a review-tracking feature for businesses. This function allows merchants to monitor the ratings and reviews that customers post within online listing sites. By having this data in one spot, merchants can decide if they need to take action to fix an issue, as well as compare their reviews with years past.

Chatmeter

This local brand management platform provides chains and franchises with tools and analytics for understanding and improving a brand at the local level. Chatmeter comes with location-based analytics and competitive benchmarking so merchants can see how their brand compares with their competitors on the national, regional or store location level. Chatmeter also enables merchants to monitor and respond to customer reviews in one location, as well as understand the overall attitude of customer reviews with sentiment analysis.

Reputation.com

More than 1 million people use Reputation.com to manage their online presence, including within the search results and online directories and reviews. Other key features of Reputation.com include the ability to learn what customers are saying about each individual location, and companies can get insights into what customers are saying about their competition. 

IFTTT

While this isn’t necessarily a reputation management platform, online retailers can create recipes to manage their online presence. For example, merchants can connect the feed channel to their inbox, and set a rule that requires IFTT to send an email alert every time a specific keyword mention happens on Twitter. This alert feature can quickly flood a user’s inbox, however, so use it judiciously.  

LocalVox

LocalVox is a local online marketing provider that can be leveraged to manage a business’s local marketing channels. Aside from helping users communicate with customers through email, social and mobile, the platform also automatically monitors a user’s social reputation. In fact, the platform makes it easy for merchants to monitor online chatter as users receive an email from LocalVox every time they need to respond to a Yelp or Citysearch review, Facebook comment or Twitter reply.

Google Alerts

This free tool is simple to use, and while it may not be as robust as some of the aforementioned platforms, it can definitely be useful for monitoring online conversations about a brand, competitor or industry. Users simply need to type in a keyword or phrase into the search query box and filter the result preferences. Then, all alerts will be sent to the user’s email address so they can stay up to date with all related Web activity regarding a specific topic.

Brandwatch

Does more, to give you less is the idea behind Brandwatch. Retailers can build customized queries, so there is more relevance to the results they receive. Brandwatch crawls and stores Web data itself and uses multiple layers of spam filtering to ensure clean, high-quality data. 

Tweetbeep

TweetBeep alerts companies when someone else is talking about them on Twitter, from the use of specific keywords, such as words related to a brand, product or competition. The platform provides users with hourly email updates, and can even be used to track replies and mentions. Tweetbeep is free, however, users can also purchase the premium version, which has no advertisements and provides a 15-minute alert option.


These are far from the only reputation monitoring platforms available on the 'Net. Share your brand's favorite reputation monitoring tools in the comments section below.

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7 comments

GregB 06-03-2013 2:40 PM

BrandProtect (http://www.brandprotect.com) - As the leader in Internet Reputation Management, BrandProtect empowers organizations to gain control over how they are represented online by uncovering and mitigating the issues that put their reputation at risk and erode customer trust.

BrandProtect’s Response Services help detect, uncover and mitigate brand and trademark infringement issues, phishing attacks, web traffic diversions, website integrity issues and defamatory discussions.

David S Freid aka SEO Seattle® 06-03-2013 2:43 PM

What great timing... I for one find that I am missing so much on just these manually kept social spots...

www.linkedin.com/in/seoseattle1/

plus.google.com/.../114450522

www.facebook.com/.../posts

twitter.com/vertigroupseo

Thank You! I feel I may get a BIG piece of my mind back soon!

MichelleP 06-03-2013 2:46 PM

We offer free brand monitoring with all of our online review packages.  

Jill B 12-09-2013 9:03 AM

Great list!  I would also add others such as http://vendasta.com, freereviewmonitoring.com.  I would suggest signing up for one of them to get email alerts on business reviews.

Russ A @ Alternative Marketing Connections 01-07-2014 1:21 PM

I've been looking at Yext.  Have talked with their sales staff and am impressed by the number of platforms they now support.  They also have a reseller program for digital media companies like us who manage accounts for clients.

ShionD 03-14-2014 2:44 PM

If anyone is interested in checking out "raw" review data, I'd recommend looking at https://www.datafiniti.net, which indexes and serves data from hundreds of sources.

BrijG 04-27-2014 8:51 AM

Google alerts is free and is a great way to stay in touch with your online mentions. It is a little bit of work in order to get everything you need. Trackur & Chatmeter are good tools. While they are good for companies that fully understand reputation management and can afford them, they are often ignored by smaller businesses that are new to the online review monitoring world. http:www.trackngrow.com is an alternative for hotels and restaurants for manage and grow their online reviews.

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