--- title: Content Marketing Analytics Available at Informly description: A new analytics service from Informly is helping small business owners and bloggers optimize their c... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/informly-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Content Marketing Analytics Available at Informly ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) 03 May, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly](mailto:?Body=https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly) - Link Copied! ![Content Marketing Analytics Available at Informly](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/informly-2-1-1-1.png) **A new analytics service from Informly is helping small business owners and bloggers optimize their content production.** The Content Marketing Analytics service expands on Informly's analytics dashboard that was launched last year for small businesses. The service aims to help users build their audience and create content that generates leads. *"A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn't really give them the actionable information they need,"* said Dan Norris, founder of Informly. *"For example they are trying to build and engage an audience but Analytics doesn't tell them who their audience is. Informly tells them exactly who is converting on their site, what content they consumed and lists their site, Klout score and social profiles to enable them to connect further."* In addition to the people-tracking features, Informly connects to users' blogs, brings in all of their posts and displays key stats such as views, tweets, likes, [backlinks](https://www.websitemagazine.com/definition/backlinks), conversions and more. Users can also sort by any of these metrics to find the posts that are having the most impact. However, Norris notes that onsite analytics is not Informly's only offering.  *"We built Informly originally as an aggregator that showed customers stats from a whole bunch of different places such as MailChimp, Xero etc,*" said Norris. *"These features are still available so content marketers and bloggers can get their onsite stats right alongside other charts like financial metrics, rank tracking and more. They can even get a daily HTML email that includes all of the charts directly in their emails with no attachments."*                     ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Informlyscreenshot-2-1-1-1.png?width=460&height=290&name=Informlyscreenshot-2-1-1-1.png) ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/analytics/author/allison-howen" }, "dateModified" : "2023-05-01T20:16:16.165Z", "datePublished" : "2013-05-03T05:00:00.000Z", "headline" : "Content Marketing Analytics Available at Informly", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/informly-2-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/content-marketing-analytics-available-at-informly", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Content Marketing Analytics Available at Informly", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```