--- title: Measure Mobile App Analytics description: Mobile is becoming an intricate part of everyday life. It isn't only a communication device an... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-21-4709-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Measure Mobile App Analytics ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) 05 Jul, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google](mailto:?Body=https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google) - Link Copied! ![Measure Mobile App Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-21-4709-PM-1-1-1.png) **Mobile is becoming an intricate part of everyday life. It isn't only a communication device anymore; instead it can be used for all types of activities via a vast selection of mobile applications.**   From playing games, to shopping, and even conducting business - there is an app for just about everything nowadays. In fact, GooglePlay currently has more than 600,000 mobile apps, with more being added on a regular basis. This is why mobile has also become an important channel for business owners and marketers. As mobile continues to gain popularity, it is increasingly important for marketers, business owners and developers to analyze the data of their mobile apps.   A new beta set of reports from Google Analytics, called [Mobile App Analytics](https://services.google.com/fb/forms/mobileappanalyticsbeta/), helps marketers and developers do just that. The reports are tailored for mobile app developers and marketers, and designed to measure the complete mobile customer journey - from discovery to engagement. The reports measure acquisition and user metrics, engagement metrics and outcome metrics.   *Check out more about the reports below:*   **Acquisition and User Analysis Reports**   - **New and active users -** This report measures the number of new and active users who launch an app everyday, and also analyzes the most valuable segments.  - **Google Play traffic sources -** Marketers can discover the traffic sources that are driving new users and in-app conversions through Google Play. - **App versions -** This report helps marketers and developers keep track of the distribution of active users over the older and newer versions of an app. - **Device overview -** Marketers and developers can review the top mobile devices and OS versions that an app runs on, in order to better optimize the experience for each device. **Engagement Reports**   - **User behavior -** This report enables marketers to assess how loyal an app's users are, how frequently they use the app, as well as the engagement levels of each loyalty group. - **Engagement flow -** Developers can use this report to optimize an app after viewing the screens, actions and paths users take to navigate the application. - **App crashes -** View crash trends in order to help troubleshoot problems on certain devices and operating systems. **Outcome Reports**   - **Goal conversions -** This report enables users to set up conversion events in an app, such as spending 10 minutes in the app, or clicking on ads to gauge success. - **In-App purchases -** This report enables marketers who sell virtual or tangible goods in an app will be able to measure the number of purchases and the revenue generated. This new Mobile App Analytics platform will be open in beta to whitelisted users. Those who are interested in using the platform must complete [this beta signup form](https://services.google.com/fb/forms/mobileappanalyticsbeta/). Additionally, the reports are expected to be available to all Google Analytics users by the end of the summer.                                 ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/mobilegoogleanalytics-2-1-1-1.png?width=542&height=361&name=mobilegoogleanalytics-2-1-1-1.png) ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/analytics/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Making the Most of Analytics Tools ![Making the Most of Analytics Tools](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics8b32f78ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-43-59-4781-PM-1-1-1.png)](https://www.websitemagazine.com/analytics/making-the-most-of-analytics-tools) ### [How Does Cohort Analysis Work? ![How Does Cohort Analysis Work?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-45-29-3400-PM-Apr-10-2023-12-59-27-1530-PM-Apr-25-2023-02-55-59-4839-AM-May-01-2023-08-15-22-9173-PM.png)](https://www.websitemagazine.com/analytics/how-does-cohort-analysis-work) ### [On Cohorts & Direct Audience Optimization ![On Cohorts & Direct Audience Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/audience-optimization-4-1-1-1.jpg)](https://www.websitemagazine.com/analytics/on-cohorts-direct-audience-optimization) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/analytics/author/allison-howen" }, "dateModified" : "2023-05-01T20:16:20.840Z", "datePublished" : "2012-07-05T05:00:00.000Z", "headline" : "Measure Mobile App Analytics", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-41-21-4709-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/analytics/mobile-app-measurement-reports-from-google", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Measure Mobile App Analytics", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```