Multichannel Analytics to Shine in Next 5 Years

From college football programs to major international corporations, analytics are helping a variety of institutions to make better data-driven decisions.


With the number of companies and programs using analytics continually increasing, it comes as no surprise that the analytics market is predicted to increase.


In a recent report by MarketsandMarkets called "Multichannel Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014-2019)" the research company states that the multichannel analytics market is expected to increase by a compound annual growth rate (CAGR) of 22.3 percent between 2014 and 2019.


Rising from $3.61 billion in 2014 to $9.89 billion in 2019, the market is expected to rapidly grow with North America and Europe expected to be the regions with the largest revenue contribution.


The report also dives into specific analytics offerings from companies including Adobe, Google and IBM as well as what some of the detractors are that keep companies away from leveraging analytics.