3 Tips to Maximize ROI with Google ....
by Travis Bliffen
As a marketer or business owner, especially one that is looking to leverage online marketing channels, you must track your ...
3 Tips to Maximize ROI with Google Analytics
Gaining Fluency in Web Analytics
by Pete Prestipino
Gaining Fluency in Web Analytics
Web professionals of any type (designers or developers, marketers or advertisers) who want to future proof ...
Making the Most of Analytics Tools
by Rigel Cable
Making the Most of Analytics Tools
If you just turned it on, you did it all wrong. I work with dozens of retailers and consumer brands, ...
Quiz Time: Analyze This, Get Paid for That.
by Peter Devereaux
Quiz Time: Analyze This, Get Paid for That.
Interest and investment in data science and analytics (DA) is growing exponentially. Assess your current ...
Guesstimation is Not the Way to Optimization
by Dan Ushman
Guesstimation is Not the Way to Optimization
There are a number of common misconceptions and missteps digital marketers make when it comes to designing ...
Is Your Website Working as Hard as You Are for the Next Business Opportunity?
by Sarah Levine Meyer
Is Your Website Working as Hard as You Are for the Next Business Opportunity?
Much like a handshake, a website is often where prospective customers form their first impressions of a ...
Measure Digital's Contribution to Overall Business
by Rick Lindsey
Measure Digital's Contribution to Overall Business
Most visitors who start in Web or mobile, end up buying in stores, making it all the more important to ...
Top 50: Analytics Solutions for Every Web Professional
by Peter Devereaux
Top 50: Analytics Solutions for Every Web Professional
Foreign people, places and things often seem unsettling at first. Those who know or learn the language, ...
On Cohorts & Direct Audience Optimization
by Pete Prestipino
On Cohorts & Direct Audience Optimization
Most Website professionals never go beyond unique visits or page views in their discussions of "performance" ...
App Analytics in Focus
by Pete Prestipino
App Analytics in Focus
Essential Performance Metrics & Popular Developer Tools to Use While most enterprises will opt for a ...
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