Digital Analytics News, Tips, Blogs & Insights

 

Welcome to Website Magazine's Digital Analytics News, Tips, Blogs & Insights section, your go-to source for the latest information on web traffic analytics, data analytics news, and digital analytics trends.

 

Whether you're a marketer, business owner, or data analyst, our analytics-focused blog content offers valuable insights to help you optimize your online presence and drive meaningful business outcomes. From Google Analytics news and updates to predictive analytics blogs, our team of experts delivers timely, relevant, and actionable information to keep you ahead of the curve.

 

Our content covers a wide range of topics, including business analytics news, marketing analytics blogs, and insights on how SMBs, startups, and enterprises can leverage analytics to drive growth. Whether you're looking for tips to improve your website's SEO, guidance on how to use data analytics to make better business decisions, or insights into the latest analytics tools and technologies, our blog has got you covered.

 

So, if you're looking for the latest digital analytics news, tips, blogs, and insights, be sure to check out Website Magazine's analytics-focused content. We are your go-to resource for all things analytics and insights, and we are committed to providing our readers with the most up-to-date and relevant information to help them succeed in today's digital landscape.

Making the Most of Analytics Tools
by Rigel Cable
If you just turned it on, you did it all wrong. I work with dozens of retailers and consumer brands, including mass market, ...
Making the Most of Analytics Tools
On Cohorts & Direct Audience Optimization
by Pete Prestipino
On Cohorts & Direct Audience Optimization
Most Website professionals never go beyond unique visits or page views in their discussions of "performance" ...
Is MTA the Future of Analytics?
by Joe Whyte
Is MTA the Future of Analytics?
Multi-touch attribution (MTA) sounds complex and unlike most other analytics practices, this one actually is; ...
You Can't Improve UX Without Listening to the User
by Peter Devereaux
You Can't Improve UX Without Listening to the User
Brands, the stakes for the best user experience (UX) are higher than ever. More than half of your customers ...
Bringing Data Democratization & Transparency to Trivago
by Pete Prestipino
Bringing Data Democratization & Transparency to Trivago
Having "too much" data can be a good problem (if there is such as thing). More (good quality) data leads to ...
In Digital Marketing, Ignorance Is Not Bliss
by Pete Prestipino
In Digital Marketing, Ignorance Is Not Bliss
Whoever said "ignorance is bliss" was probably not a digital marketer.  More and better information means ...
How Do You Measure Good User Experience?
by Martin Greif
How Do You Measure Good User Experience?
When people talk about "measuring" how well the web site is performing, they usually mean they'll look at ...
App Analytics in Focus
by Pete Prestipino
App Analytics in Focus
Essential Performance Metrics & Popular Developer Tools to Use While most enterprises will opt for a ...
Tracking BOPO with Content Analytics
by Pete Prestipino
Tracking BOPO with Content Analytics
Shopping today is unique in that it can blend virtual and real-world experiences. To be done well these ...
Simplifying Analytics Inside the Data Studio
by Pete Prestipino
Simplifying Analytics Inside the Data Studio
Analytics is not only challenging for enterprises from a process perspective (from ensuring correct ...
Pirate Metrics: Acquisition, Activation, Retention, Referral and Revenue (AARRR)
by Pete Prestipino
Pirate Metrics: Acquisition, Activation, Retention, Referral and Revenue (AARRR)
Confused or overwhelmed by the abundance of analytics data? No need to walk the plank just yet.   For those ...
Enhanced Analytics Support for AMP from Google
by Pete Prestipino
Enhanced Analytics Support for AMP from Google
Google is rolling out improvement to its Analytics offering that should provide developers a better ...
"Parlez-vous Analytics?
by Pete Prestipino
If there were going to be a lingua-franca, a common language, of the digital business realm today it should ...
3 Tips to Maximize ROI with Google Analytics
by Travis Bliffen
3 Tips to Maximize ROI with Google Analytics
As a marketer or business owner, especially one that is looking to leverage online marketing channels, you ...
Does PR Work? Six Ways to Answer this Critical Question.
by Amberly Dressler
Does PR Work? Six Ways to Answer this Critical Question.
How much is a media mention worth to your business? The answer depends, of course, on how well a ...
The Future is Wide Open with Predictive Analytics
by Pete Prestipino
The Future is Wide Open with Predictive Analytics
Web businesses in operation for an extended period of time likely have a large store of information about ...
Measure Digital's Contribution to Overall Business
by Rick Lindsey
Measure Digital's Contribution to Overall Business
Most visitors who start in Web or mobile, end up buying in stores, making it all the more important to ...
Understanding & Utilizing User Characteristics & Attributes in Analytics
by Pete Prestipino
Understanding & Utilizing User Characteristics & Attributes in Analytics
There are two types of data in most website analytics solutions - metrics and dimensions. Most "digital" ...
Is Your Website Working as Hard as You Are for the Next Business Opportunity?
by Sarah Levine Meyer
Is Your Website Working as Hard as You Are for the Next Business Opportunity?
Much like a handshake, a website is often where prospective customers form their first impressions of a ...
Quiz Time: Analyze This, Get Paid for That.
by Peter Devereaux
Quiz Time: Analyze This, Get Paid for That.
Interest and investment in data science and analytics (DA) is growing exponentially. Assess your current ...
Gaining Fluency in Web Analytics
by Pete Prestipino
Gaining Fluency in Web Analytics
Web professionals of any type (designers or developers, marketers or advertisers) who want to future proof ...
Top 50: Analytics Solutions for Every Web Professional
by Peter Devereaux
Top 50: Analytics Solutions for Every Web Professional
Foreign people, places and things often seem unsettling at first. Those who know or learn the language, ...
Setting Up Audience Dimensions in Google Analytics
by Pete Prestipino
Setting Up Audience Dimensions in Google Analytics
Not all visitors of a website are the same, but many brands treat them that way (to their own detriment of ...
Guesstimation is Not the Way to Optimization
by Dan Ushman
Guesstimation is Not the Way to Optimization
There are a number of common misconceptions and missteps digital marketers make when it comes to designing ...
7 Top Analytics Tools for SMB's
by Larry Alton
7 Top Analytics Tools for SMB's
The power of analytics in business can't be overestimated. Modern analytics platforms give you access to data ...
What is Data Analytics
by Andi Merovci
What is Data Analytics
Analyzing data is the process of turning information into insights that can be used to make better decisions. ...
Tag, You're It: The Ins & Outs of Tagging with Google Tag Manager
by Andy Stuckey
Tag, You're It: The Ins & Outs of Tagging with Google Tag Manager
For marketers without development experience (which is a lot of us), Google Tag Manager makes it easy to tag ...
How to Build a Customer Retention Strategy
by Dan Radak
How to Build a Customer Retention Strategy
It has been repeated and proven time and again that the majority of a company's revenue comes from a small ...
Graduating to Advanced Analytics
by Pete Prestipino
Graduating to Advanced Analytics
When it comes to analytics, the closer you look the scarier and more uncomfortable it often becomes. It's ...
How to Understand the Marketing Metrics that Really Matter
by Grayson Lafrenz
How to Understand the Marketing Metrics that Really Matter
When you're running a digital marketing campaign, how do you measure your return on investment (ROI)? In our ...
How to Create a Custom Attribution Model in Google Analytics
by Pete Prestipino
How to Create a Custom Attribution Model in Google Analytics
What digital touchpoint is most effective at driving conversion or engagement with your website or brand? How ...
Top 50: Big Data, BI & Analytics
by Peter Devereaux
Top 50: Big Data, BI & Analytics
If you are not an information-inspired business you are falling behind. Expertise in big data, business ...
Audience & Customer Cohorts Everyone (Even You) Can Use
by Amberly Dressler
Audience & Customer Cohorts Everyone (Even You) Can Use
Grouping people together based on shared characteristics at a certain point of time is the basic idea of ...
Get Started with Data Visualization
by Larry Alton
Get Started with Data Visualization
The ability to collect data is one thing. The ability to leverage that data and present it in a coherent ...
3 Smart & Organic Ways to Boost Content Exposure & Increase Pageviews
by Disha Dinesh
3 Smart & Organic Ways to Boost Content Exposure & Increase Pageviews
In today's content-busy world where people are constantly being interrupted, brands are beginning to change ...
Inside the Data Studio
by Pete Prestipino
Inside the Data Studio
Analytics is not only challenging for enterprises from a process perspective (from ensuring correct ...
An Investment in Predictive Analytics Makes Perfect Sense
by Amberly Dressler
An Investment in Predictive Analytics Makes Perfect Sense
Forward-thinking companies are reconsidering their business models; is there a way for us to sell a ...
How 1:1 Personalization has Overtaken Segmentation in 2017
by Megan Totka
How 1:1 Personalization has Overtaken Segmentation in 2017
There are many reasons why personalization has overtaken segmentation, and prioritizing personalized ...
Insights & Analytics for the Digital Advertising Experience
by Pete Prestipino
Insights & Analytics for the Digital Advertising Experience
The relationship between digital advertising and analytics is fundamental to the success of ...
5 Subscription Revenue Stats [Infographic]
by Amberly Dressler
5 Subscription Revenue Stats [Infographic]
From software to stuff for your dog, almost everything that could be broken down into a monthly subscription ...
My Essential Analytics and Optimization Tools [Essential Tech Part 3]
by Amberly Dressler
My Essential Analytics and Optimization Tools [Essential Tech Part 3]
Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...
Grow and Optimize Assortment
by Pete Prestipino
Grow and Optimize Assortment
Commerce-focused analytics provider 360pi has released new functionality that will enable its users to ...
Amplified Analytics Trends for the Digital Future
by Pete Prestipino
Amplified Analytics Trends for the Digital Future
It can be challenging to know definitively what the driver of conversion or engagement events are on a ...
Top 50: Analytics for the Digital Future
by Peter Devereaux
Top 50: Analytics for the Digital Future
'Net professionals have never been in greater demand - content is king, experience is queen, but only those ...
Explore Attribution in Analytics
by Peter Devereaux
Explore Attribution in Analytics
The Web provides enterprises an unmatched ability to know, with incredible precision, where their efforts are ...
Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics
by Peter Devereaux
Stat Watch: Turning the Table on Customer Churn Using Predictive Analytics
The ability to recognize when a customer is about to cancel their subscription, decide not to renew their ...
How the Managed Services Economy is Shaking Up Marketing
by Peter Devereaux
How the Managed Services Economy is Shaking Up Marketing
By Santo Criscuolo, Amplero We are in the midst of an economic earthquake.  The seismic plates within nearly ...
Customer Lifetime Value Analysis And Its Role In Your Business
by Jona Jone
Customer Lifetime Value Analysis And Its Role In Your Business
A company should not only be concerned with short-term revenues and profits. One important tool that helps ...
Seeing Your Brand through Customer-Colored Glasses
by Peter Devereaux
Seeing Your Brand through Customer-Colored Glasses
By George Skaff, Nuance Communications   As a customer-centric brand, it's easy to fall into the mindset that ...
Company-Based Targeting with FastBase' Google Analytics Add-On
by Pete Prestipino
Company-Based Targeting with FastBase' Google Analytics Add-On
Data provider Fastbase released a new free add-on for Google Analytics that offers information about the ...
Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry
by Peter Devereaux
Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry
:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According ...
AI-Powered Predictive Analytics for IT Operations
by Pete Prestipino
AI-Powered Predictive Analytics for IT Operations
Log analysis company Logz.io has released a new analytics solution that is powered by artificial ...
360 Videos Get Guides and Heatmaps
by Pete Prestipino
360 Videos Get Guides and Heatmaps
Facebook launched two new creator tools this week that will give publishers additional (and arguably more ...
Analytics Solutions for Startups & Small- to Mid-Size Enterprises
by Pete Prestipino
Analytics Solutions for Startups & Small- to Mid-Size Enterprises
As digital marketers continue to accelerate the pace of their content development and customer experience ...
Measuring, Analyzing and Optimizing the User Experience
by Peter Devereaux
Measuring, Analyzing and Optimizing the User Experience
How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true ...
Experts Speak: My Favorite Google Analytics Alternative
by Peter Devereaux
Experts Speak: My Favorite Google Analytics Alternative
Google Analytics turned 10 last year, and in that decade has helped tens (if not hundreds) of millions of ...
The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data
by Larry Alton
The 5 Mistakes Marketers and Webmasters Make When Analyzing Site Data
The world of online marketing is as exciting as it is challenging. Just a decade ago, breaking into the ...
Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers
by Nate Kristy
Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers
This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the ...
Tips for Selecting the Right Chart for Your Data
by Larry Alton
Tips for Selecting the Right Chart for Your Data
Recording and identifying the right data is only half the battle. Once you obtain the information you're ...
Web Masters: The Return on Site Search
by Peter Devereaux
Web Masters: The Return on Site Search
With more than a billion searches conducted on Google each month, Web users are all too comfortable ...
The More You Know: Mobile Analytics for a Competitive Edge
by Peter Devereaux
The More You Know: Mobile Analytics for a Competitive Edge
By Radhika Mohan Singh Roy, Agile CRM The use of mobile devices has continued to explode in recent years and ...
You Don't Know If Your Marketing is Working? Really? Seriously?
by Pete Prestipino
You Don't Know If Your Marketing is Working? Really? Seriously?
If you can't measure it, you can't manage it.  Despite this rather well-known business proverb, it seems that ...
8 Changes to Digital Marketing in 2016
by Liz Martin
8 Changes to Digital Marketing in 2016
No, 2016 won't be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by ...
7 Warning Signs Your Marketing Isn't Data Driven
by Heather Burton
7 Warning Signs Your Marketing Isn't Data Driven
All marketers say they are - or want to be - data driven in their decision making. They want to base strategy ...
Bigger, Bolder Tests for Better Returns in the New Year
by Doug Cohen
Bigger, Bolder Tests for Better Returns in the New Year
In the highly competitive world of online retail it's all about the customer experience. Creating the ...
Business Intelligence: Generating Dollars from Analytics Change
by Peter Devereaux
Business Intelligence: Generating Dollars from Analytics Change
Business intelligence (BI) software solutions provide enterprises an opportunity to gain new (and important) ...
5 Powerful Visual Analytics Solutions
by Peter Devereaux
5 Powerful Visual Analytics Solutions
Not everyone is comfortable with diving into some of the complexities of analytics and lucky for them, ...
Everyday & Everywhere Web Analytics
by Peter Devereaux
Everyday & Everywhere Web Analytics
By Peter Prestipino, Editor-In-Chief Collecting, understanding and acting on business-related "intelligence" ...
6 Numbers to Determine Campaign Effectiveness
by John Unger
6 Numbers to Determine Campaign Effectiveness
When you add up all of the human resources required to design and execute a marketing campaign, you are ...
How to Recognize Digital Whales
by Tomer Ben Moshe
How to Recognize Digital Whales
It is often said that 20 percent of an online company's users represent 80 percent of their revenue.   ...
What is Sessionization and Why Does it Matter?
by Tomer Ben Moshe
What is Sessionization and Why Does it Matter?
:: By Tomer Ben Moshe, CoolaData :: Companies can use behavioral analytics to understand how and why users ...
One Less Player in Digital Analytics
by Amberly Dressler
One Less Player in Digital Analytics
Analytics are crucial to every business as they provide immense value in understanding the successes and ...
Voted Most Popular: Web Analytics Systems
by Peter Devereaux
Voted Most Popular: Web Analytics Systems
The chances are slim to none that you are a Web professional who isn't using Google Analytics or at least ...
Simplifying Analytics with Narrative Science
by Pete Prestipino
Simplifying Analytics with Narrative Science
Let's be honest; website analytics can be a real bore. While valuable insight can be hidden in our often ...
Simple Time-on-Site Secrets for Online Publishers
by Peter Devereaux
Simple Time-on-Site Secrets for Online Publishers
What impact would an increased amount of "time on site" by users have on the bottom line of your publishing ...
4 Website Elements That Need A/B Testing
by Larry Alton
4 Website Elements That Need A/B Testing
  In today's Internet landscape, there's no time for slowing down or settling. If your website isn't ...
Calls Are On the Rise for SMBs
by Mark Sullivan
Calls Are On the Rise for SMBs
There is no denying the effect mobile devices are having on small and medium-sized businesses (SMBs). ...
Multi-Screen Ads Create Device Dilemma for Digital Marketers
by Daniel Weisbeck
Multi-Screen Ads Create Device Dilemma for Digital Marketers
The way in which media is consumed has changed beyond all recognition over the years. After all, why just sit ...
What's Important in Website Analytics
by Peter Devereaux
What's Important in Website Analytics
By Amir Glatt, Duda Co-Founder & CTO There's no doubt that we live in the data era. Today, nearly ...
Make the Correct Decision Thanks to Deep Contextual Insights
by Derek Schou
Make the Correct Decision Thanks to Deep Contextual Insights
Brands are constantly looking for ways in which they can improve their interactions with consumers, however, ...
Here Comes Domo: Modern BI in Focus
by Peter Devereaux
Here Comes Domo: Modern BI in Focus
Cloud-based business management platform Domo, in an elongated stealth mode going back to 2010, has finally ...
How Does Cohort Analysis Work?
by Pete Prestipino
How Does Cohort Analysis Work?
Cohort analysis is a way to understand how subscriptions evolve over a customer/client lifetime. For content ...
9-Step Blog Content Audit
by Solomon Thimothy
9-Step Blog Content Audit
There are a lot of elements and moving parts involved in content marketing and search engine optimization ...
Go-To List for Analytics and Business Intelligence Solutions
by Peter Devereaux
Go-To List for Analytics and Business Intelligence Solutions
The Internet provides brands with a slew of measurable statistics they can leverage to see how they are ...
Using Predictive Analytics to Take the Guesswork Out of Product Recommendations
by Sponsor
Using Predictive Analytics to Take the Guesswork Out of Product Recommendations
These days the ecommerce world is loud, competitive, and customer allegiance can be fleeting.  Getting ...
DataHero and Marketo Help Marketers Dig Deeper into Data
by Allison Howen
DataHero and Marketo Help Marketers Dig Deeper into Data
Self-service cloud data visualization tool DataHero has unveiled a new partnership with marketing automation ...
SMBs Taking Advantage of Analytics
by Allison Howen
SMBs Taking Advantage of Analytics
Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals ...
Lock Down Your Cloud Data with Proactive Tools
by Derek Schou
Lock Down Your Cloud Data with Proactive Tools
As businesses continue to turn to the cloud for cheaper data storage they must also consider the risks that ...
Analytics Providers Partner-Up to Offer More Comprehensive Data
by Derek Schou
Analytics Providers Partner-Up to Offer More Comprehensive Data
As the world becomes more enveloped by data on a daily basis, analytics companies have jumped at the chance ...
Break Through With Digital Analytics
by Pete Prestipino
Break Through With Digital Analytics
In the hyper competitive digital landscape, the only way to thrive (not just survive) is to increase ...
Master List of Digital Analytics Solutions
by Peter Devereaux
Master List of Digital Analytics Solutions
Analytics are quickly becoming a rising star for businesses today. With the shear amount of information ...
Video Analytics Go Real Time at YouTube
by Pete Prestipino
Video Analytics Go Real Time at YouTube
Video publishers distributing their digital content assets on YouTube now have access to real-time statistics ...
Identify and Resolve User Experience Issues with Session Replay Tool SessionCam
by Pete Prestipino
Identify and Resolve User Experience Issues with Session Replay Tool SessionCam
How much do Internet professionals and Web workers really know about what their users are doing when they are ...
Multichannel Analytics to Shine in Next 5 Years
by Peter Devereaux
Multichannel Analytics to Shine in Next 5 Years
From college football programs to major international corporations, analytics are helping a variety of ...
Tap into Social Media Analytics
by Derek Schou
Tap into Social Media Analytics
Consumers use of social media has driven businesses of all kinds to make a steadfast commitment to the ...
Analytics, Metrics & KPIs for Content Marketers and Blog Publishers
by Peter Devereaux
Analytics, Metrics & KPIs for Content Marketers and Blog Publishers
By Peter Prestipino Content marketing changed the approach many enterprises take to attract and retain ...
Analytics for the Digital User Experience
by Peter Devereaux
Analytics for the Digital User Experience
By Chris Casale Digital enterprises face the challenge of staying relevant and familiar in a constantly ...
5 Benefits of Better Analytics
by Peter Devereaux
5 Benefits of Better Analytics
If you're like the majority of Internet professionals, reviewing an analytics account is about as much fun as ...
The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers
by Dave Stewart
The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers
Plenty of buzzwords and fads in the digital marketing landscape come and go. While some simply disappear, ...
Square Unveils Analytics Tool
by Allison Howen
Square Unveils Analytics Tool
Square is bolstering its offerings for small businesses once again, as the business solutions provider has ...
Analytics Market Projected to More than Double by 2019
by Peter Devereaux
Analytics Market Projected to More than Double by 2019
Analytics are among the most important tools on the Web.   Without them, businesses of all sizes would have ...
Trust Your Gut? Big Data Science & the Analytics Trap
by Peter Devereaux
Trust Your Gut? Big Data Science & the Analytics Trap
By Peter Prestipino In order to achieve even a modicum of success as an Internet professional, familiarity ...
Mobile Analytics Firm Dives into Wearable Tech
by Derek Schou
Mobile Analytics Firm Dives into Wearable Tech
With concepts like Under Armour's color changing running suit making their way to the public, consumer's ...
Human Analysts May Now be Expendable
by Derek Schou
Human Analysts May Now be Expendable
The phrase "I'm only human" is often said after someone makes a mistake. We say this because humans are ...
The Rise of Visual Analytics
by Pete Prestipino
The Rise of Visual Analytics
Visual analytics and marketing platform Curalate has raised $8.6 million in Series B financing, bringing its ...
Data Mine Websites at the Click of a Pink Button
by Derek Schou
Data Mine Websites at the Click of a Pink Button
Manually searching Web pages for specific data points is tiresome, tedious and aggravating all at the same ...
Mobile Advertising Analytics, App Store Optimization Come to App Annie
by Pete Prestipino
Mobile Advertising Analytics, App Store Optimization Come to App Annie
Mobile analytics firm App Annie has announced two new products that will help developers address the paid and ...
Who's Who in Analytics Today
by Peter Devereaux
Who's Who in Analytics Today
Forget the phrase "big data." Remove it from your business vocabulary and don't even think about including it ...
3 Simple Ways to Optimize Your Website With Analytics
by Peter Devereaux
3 Simple Ways to Optimize Your Website With Analytics
Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website ...
Export When Ready; Open Reporting Comes to Tickr
by Pete Prestipino
Export When Ready; Open Reporting Comes to Tickr
The more you know about the past performance of digital marketing campaigns, the better positioned you are to ...
Last Ditch Bounce Rate Reduction Effort
by Pete Prestipino
Last Ditch Bounce Rate Reduction Effort
There's no better way to determine how well website content and website design are contributing to the user ...
3 Free Alternatives to Google Analytics
by Vincent Clarke
3 Free Alternatives to Google Analytics
  Are there alternatives to Google Analytics that won't break the bank? Of course! They're not only totally ...
In The Analytics Wars, Adobe is more than a Contender
by Pete Prestipino
In The Analytics Wars, Adobe is more than a Contender
Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics ...
Mining the Treasure Trove of Retail Analytics
by Peter Devereaux
Mining the Treasure Trove of Retail Analytics
(# of one-time customers) / (total # of customers) = Churn Rate By identifying churned customers, or ...
Anomaly Detection in Adobe Analytics
by Pete Prestipino
Anomaly Detection in Adobe Analytics
There has been a surge of products from digital solution providers emerging that hope to help marketers and ...
What You Don't Know About Google Analytics
by Pete Prestipino
What You Don't Know About Google Analytics
It's not uncommon for 'Net professionals to gravitate to the features most useful or appealing to their ...
Repinner Analytics from Pinleague
by Pete Prestipino
Repinner Analytics from Pinleague
The popularity of Pinterest has risen dramatically over the past 18-24 months, successfully capturing the ...
Tumble into Tumblr Analytics
by Allison Howen
Tumble into Tumblr Analytics
Social analytics provider, Union Metrics, has updated its Tumblr analytics platform to make it easier for ...
Visualize Real-Time Insights with Klipfolio
by Allison Howen
Visualize Real-Time Insights with Klipfolio
Real-time dashboard platform, Klipfolio, has launched the general availability for the latest round of ...
Mobile App Watch (Analytics)
by Peter Devereaux
Mobile App Watch (Analytics)
Each month within the print edition of Website Magazine, our staff of editors feature some of the most ...
Pocket Analytics: 5 Top Intelligence Apps for Tablets
by Peter Devereaux
Pocket Analytics: 5 Top Intelligence Apps for Tablets
In many ways, tablets have changed the expectations of Web users and business professionals, alike, by ...
Plug-in Customer Feedback Surveys with iPerceptions
by Allison Howen
Plug-in Customer Feedback Surveys with iPerceptions
Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for ...
Predict and Bring Back Straying Subscribers
by Amberly Dressler
Predict and Bring Back Straying Subscribers
The subscription business model is taking off. For companies, it's a stable business model that appeases ...
Blosm Your Business Intelligence
by Amberly Dressler
Blosm Your Business Intelligence
Businesses are constrained by budgets and the lack of resources to monitor their competitors adequately, ...
5 Awesome Analytics Apps
by Peter Devereaux
5 Awesome Analytics Apps
Metrics no longer confine Internet professionals to their desks, because mobile analytics apps make it ...
Get User Experience Insights with YouEye
by Allison Howen
Get User Experience Insights with YouEye
YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012's ...
Content Marketing Analytics Available at Informly
by Allison Howen
Content Marketing Analytics Available at Informly
A new analytics service from Informly is helping small business owners and bloggers optimize their content ...
The Journey to Universal and User-Centric Analytics
by Peter Devereaux
The Journey to Universal and User-Centric Analytics
Today's digital media consumers are far different than their dial-up predecessors, as they are afforded ...
6 Analytics Platforms to Ponder
by Peter Devereaux
6 Analytics Platforms to Ponder
Companies are interested in being able to respond more quickly and being able to respond in real time to ...
3 Big Data Analytics Players
by Peter Devereaux
3 Big Data Analytics Players
As an emerging industry, big data still has a lot of Web professionals scratching their heads. Most people ...
Universal Analytics for Merchants
by Allison Howen
Universal Analytics for Merchants
Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with ...
Terapeak Brings Sales Analytics to Magento Merchants
by Pete Prestipino
Terapeak Brings Sales Analytics to Magento Merchants
Analytics platform provider Terapeak has released MySales, an application extension for Ebay's Magento ...
Google Universal Analytics - What to Know
by Peter Devereaux
Google Universal Analytics - What to Know
Google has officially released its Universal Analytics offering to the digital masses. While unlikely that ...
Analytics Get a Makeover with Visual.ly
by Allison Howen
Analytics Get a Makeover with Visual.ly
For some Web workers, sorting through analytics can be a dull, yet necessary, task. But a new tool from ...
16 Innovative Google Analytics Alternatives
by Peter Devereaux
16 Innovative Google Analytics Alternatives
At this point, Google Analytics is basically the standard website tracking and analysis tools for the ...
Beyond Shares; Content Analytics in Focus
by Pete Prestipino
Beyond Shares; Content Analytics in Focus
Glam Media, a "vertical" social media company focused on lifestyle, has partnered with SaaS analytics company ...
Top 50 Analytics Vendors - September 2012
by Peter Devereaux
Top 50 Analytics Vendors - September 2012
Marketing and development tend to be the focus and priority of Web workers today. These are often ...
Winning with Practical Analytics
by Peter Devereaux
Winning with Practical Analytics
Operating a website can sometimes feel like running a race with no finish line. Every day, you make decisions ...
Merchandising & Analytics: Moving from Page-Based to Product-Based Analytics
by Peter Devereaux
Merchandising & Analytics: Moving from Page-Based to Product-Based Analytics
Today's digital world is one where virtual aisles can quite literally be re-configured for every single ...
Ex-Mobile Exec Tired of Reports, Starts IDInteract
by Amberly Dressler
Ex-Mobile Exec Tired of Reports, Starts IDInteract
When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of ...
Eight Tips for Working with Big Data
by Peter Devereaux
Eight Tips for Working with Big Data
By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't ...
Key Interest Drivers in Big Data Analytics
by Pete Prestipino
Key Interest Drivers in Big Data Analytics
Big data is (very) big business but what's driving the trend? After a stellar 340 percent increase over its ...
Topple into Social Analytics with Topsy
by Allison Howen
Topple into Social Analytics with Topsy
Get ready to dive into a deluge of tweets - thanks to real-time social analytics provider Topsy. The company ...
Ad Viewability Metric Gaining Ground
by Michael Garrity
Ad Viewability Metric Gaining Ground
In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi ...
Analytics for the AWS Cloud
by Pete Prestipino
Analytics for the AWS Cloud
Newvem, a service/platform which analyzes Amazon Web Services usage, has released a new tools in its ...
Pinpoint Social Segments for Real ROI
by Allison Howen
Pinpoint Social Segments for Real ROI
Measuring the ROI of a social media campaign can be a difficult task - especially because it is hard to tell ...
Consumable & Actionable: The Missing Links to Bringing Data to Life
by Peter Devereaux
Consumable & Actionable: The Missing Links to Bringing Data to Life
By Aaron Dun, Percussion Software Marketers are drowning in web data. Even worse, that data isn't presented ...
Adjusted Bounce Rate Available in Google Analytics
by Pete Prestipino
Adjusted Bounce Rate Available in Google Analytics
Bounce rate is one of the best metrics available to understand if content is relevant to a user and how ...
Segment Visitors to Gain Actionable Insights
by Michael Garrity
Segment Visitors to Gain Actionable Insights
The ability to incorporate ForeSee surveys into SiteCatalyst isn't exactly a new feature, but Adobe Genesis ...
Measure Mobile App Analytics
by Allison Howen
Measure Mobile App Analytics
Mobile is becoming an intricate part of everyday life. It isn't only a communication device anymore; instead ...
Thrive on the Mobile Web with ClickTale Analytics
by Michael Garrity
Thrive on the Mobile Web with ClickTale Analytics
As mobile browsing moves from being a novelty to a necessity, many Web professionals are concerned about how ...
Maximize Ad Revenue with GeoEdge Analytics
by Michael Garrity
Maximize Ad Revenue with GeoEdge Analytics
The latest version of GeoEdge Analytics is aimed at global publishers and advertisers looking to improve ...
Analyzing Google's Unsung Hero"
by Michael Garrity
Analyzing Google's Unsung Hero
Last week, the news came out that the popular Google Analytics platform is currently installed on over 10 ...
Measuring Funnels with Flurry App Analytics
by Pete Prestipino
Measuring Funnels with Flurry App Analytics
As mobile applications become a core aspect of running a business (not just a Web business), analytics is ...
Analyze This: Starting Salaries for Web Analysts top $60K
by Linc Wonham
Analyze This: Starting Salaries for Web Analysts top $60K
The Digital Analytics Association (DAA) has released a breakdown of Web analytics professionals' salaries ...
GoodData and ExactTarget Launch Marketing Insights App
by Allison Howen
GoodData and ExactTarget Launch Marketing Insights App
Cloud-based enterprise Business Intelligence (BI) platform GoodData has launched the ExactTarget + Google ...
Customer Analytics Solution from Quiterian Integrates Social Media Data
by Michael Garrity
Customer Analytics Solution from Quiterian Integrates Social Media Data
European predictive analytics software developer Quiterian announced that its popular Customer Analytics ...
Yesmail Interactive Keeps Marketers Competitive
by Michael Garrity
Yesmail Interactive Keeps Marketers Competitive
Yesmail Interactive, the Infogroup company that powers intelligent customer interactions, is looking help ...
Audience Opportunity Report from Get Smart Content
by Allison Howen
Audience Opportunity Report from Get Smart Content
Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows brands to ...
Google Analytics Visualizes Visitor Flow
by Michael Garrity
Google Analytics Visualizes Visitor Flow
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not ...
WordPress Wednesday: Top 3 Analytics Plugins
by Michael Garrity
WordPress Wednesday: Top 3 Analytics Plugins
Behind every good business website is an even better analytics program. For WordPress users, however, that ...
Bizo & comScore Prove the Value of Business Audiences
by Michael Garrity
Bizo & comScore Prove the Value of Business Audiences
A big, new merger in the world of ecommerce consumer analytics was just announced today when Bizo went public ...
Site Speed Report in Google Analytics
by Pete Prestipino
Site Speed Report in Google Analytics
Google, continuing its mission to , announced the availability of the Site Speed report in its recently ...
Making Viral Video Truly Measurable
by Michael Phillips
Making Viral Video Truly Measurable
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. ...
Premium App Analytics Offered by Localytics
by Linc Wonham
Premium App Analytics Offered by Localytics
We wrote in the upcoming June issue of Website Magazine that mobile analytics is most likely the next sector ...
Analysis, Insights and Scale at BuzzLogic
by Pete Prestipino
Analysis, Insights and Scale at BuzzLogic
Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its "conversational" media ...
Google Analytics, Meet Webmaster Tools
by Pete Prestipino
Google Analytics, Meet Webmaster Tools
Google continues to provide amazing ways in which search marketing professionals can improve their campaign ...
GSI Commerce Acquires ClearSaleing for Analytics, Attribution
by Linc Wonham
GSI Commerce Acquires ClearSaleing for Analytics, Attribution
Consolidation continues to be a significant Web trend in early 2011 as ecommerce and marketing solutions ...
Integrating Testing and Analytics for Maximum Impact
by Peter Devereaux
Integrating Testing and Analytics for Maximum Impact
A very natural relationship exists between testing platforms and analytics applications. One is designed to ...
Get Down to Deep Analytics with Calpont
by Linc Wonham
Get Down to Deep Analytics with Calpont
Calpont, a provider of scalable, high-performance, column-oriented analytic databases, has announced a free ...
eBay Listing Analytics Tool
by Pete Prestipino
eBay Listing Analytics Tool
Advanced Ecommerce Research Solutions, makers of Terapeak, has created a free eBay application that provides ...
Holiday Analytics - Five KPIs to Watch This Season
by Linc Wonham
Holiday Analytics - Five KPIs to Watch This Season
The record-setting online sales during Thanksgiving week have the ecommerce industry poised for its best ...
SaaS Call Analytics at adTrax
by Peter Devereaux
SaaS Call Analytics at adTrax
Phone call and conversion analytics provider KeyMetric today released adTrax, a software-as-a-service call ...
Delivra Expands Results Reporting
by Pete Prestipino
Delivra Expands Results Reporting
Email service provider Delivra released a new series of reports that give users better insight into ...
URL Shortening (and Analytics) for Online Video
by Pete Prestipino
URL Shortening (and Analytics) for Online Video
Sorenson Media released Vid.vu this week, a URL shortening service designed specifically for professional ...
Get Real Results with Real-time Analytics
by Linc Wonham
Get Real Results with Real-time Analytics
Critical to the success of every online business is a healthy set of analytics tools - and the sooner you can ...
Yotta: The New Guy in Web Performance Analysis
by Pete Prestipino
Yotta: The New Guy in Web Performance Analysis
Improve the user experience and you improve revenue, right? It only makes sense then that we're starting to ...
StatCounter Upgrades; Is the Future of Analytics Free?
by Pete Prestipino
StatCounter Upgrades; Is the Future of Analytics Free?
A reliable analytics solution is of great importance to your Web success - remember: you can't manage what ...
Free Analytics for HTML5 Video from MeFeedia
by Pete Prestipino
Free Analytics for HTML5 Video from MeFeedia
Video presents many challenges for publishers and advertisers and none more significant than analytics. That ...
Mastering Web Analytics - WAA Certification
by Pete Prestipino
Mastering Web Analytics - WAA Certification
As the conversation continues to shift from how we acquire traffic to what we do with it once it arrives on ...
Evaluate Editorial Impact Using Google Analytics
by Peter Devereaux
Evaluate Editorial Impact Using Google Analytics
Many editors feel that once content has been created and uploaded, their job is done. That's not true. If you ...
High Performance Analytics
by Pete Prestipino
High Performance Analytics
You can't manage what you can't measure and you certainly can't monetize it either. Analytics is the single ...
New PRWeb Analytics Reports
by Pete Prestipino
New PRWeb Analytics Reports
Online news distribution service PRWeb released new analytics reports for measuring results from news ...
Selling Products With Web Analytics
by Pete Prestipino
Selling Products With Web Analytics
:: Three Web Analytics Insights to Help Merchants Sell More Products This Holiday :: Website Magazine's ...
Asynchronous Tracking in Google Analytics
by Pete Prestipino
Asynchronous Tracking in Google Analytics
The February edition of Website Magazine (distributed just after the new year) will feature a cover story on ...
Quantivo for Online Media [Behavorial Analytics]
by Pete Prestipino
Quantivo for Online Media [Behavorial Analytics]
Behavioral analytics provider Quantivo announced a new solution today that includes 22 online media audience ...
Tips for Better Google Analytics
by Pete Prestipino
Tips for Better Google Analytics
by Bryan Eisenberg Just because Google Analytics is free, don't let that mislead you into believing it is ...
Visual Web Analytics in 3D from Impact Engine
by Pete Prestipino
Visual Web Analytics in 3D from Impact Engine
Advertising technology company Impact Engine released a new analytics module which enables clients to render ...
Phone Call Tracking in Google Analytics
by Pete Prestipino
Phone Call Tracking in Google Analytics
UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics ...
Bizy.Be: URL Shortener with Analytics
by Maureen Alley
Bizy.Be: URL Shortener with Analytics
VisiStat, a website analytics company specializing in website management announced its URL shortening ...
Desktop Marketing Dashboard - Google Analytics
by Pete Prestipino
Desktop Marketing Dashboard - Google Analytics
Wouldn't it be nice to always have Web performance data available on your desktop? No more logging in? No ...
Google Analytics and Adsense Get Married
by Pete Prestipino
Google Analytics and Adsense Get Married
Publishers using both Google Analytics and Google Adsense can now officially integrate their accounts.   ...
ChartBeat Real-time Analytics
by Pete Prestipino
ChartBeat Real-time Analytics
The trouble with real-time analytics is that they are like a vortex of awesomeness, pulling you in deeper and ...
Google Analytics API - Create Standalone Apps
by Pete Prestipino
Google Analytics API - Create Standalone Apps
Google has announced the availability of an Analytics Data Export API (beta) is now publicly available. A ...
Analyzing Where Users Click - Open Source Heatmap Cannoli
by Pete Prestipino
Analyzing Where Users Click - Open Source Heatmap Cannoli
Where are users "clicking" on your page? Tracking website visits using heat maps is perhaps the easiest way ...
Searching Behind the Curtain: Diving Deeper into Multi-Channel Analytics
by Bill Leake
Searching Behind the Curtain: Diving Deeper into Multi-Channel Analytics
  Do you really know how your search marketing efforts directly impact your overall online initiatives and ...
Analytics Master List - 15+ Solutions
by Pete Prestipino
Analytics Master List - 15+ Solutions
Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are ...
Yahoo! Analytics Beats Google Analytics
by Pete Prestipino
Yahoo! Analytics Beats Google Analytics
According to research by analyst firm CMS Watch, Yahoo!'s Web Analytics service surpassed Google in several ...
Google Analytics Now Tracks Flash
by Michael Phillips
Google Analytics Now Tracks Flash
Good news for designers, developers ... just about everyone. Google announced Google Analytics Tracking For ...
Linguistic Analysis of Obama/McCain Websites
by Pete Prestipino
Linguistic Analysis of Obama/McCain Websites
7 Billion People, a company that provides insight and behavioral analysis for websites, announced results ...
Google Analytics: Track Phone Calls
by Pete Prestipino
Google Analytics: Track Phone Calls
Telephone application platform company IfByPhone made a whopper of an announcement today. Marketers are now ...
Short URLs With Analytics
by Pete Prestipino
Short URLs With Analytics
The problem with using short URL services such as TinyURL is that you can't really tell how effective they ...
Understanding Consumer Behavior with Web Analytics
by Peter Devereaux
Understanding Consumer Behavior with Web Analytics
By Avinash Kaushik It wasn't long ago that only the largest online retailers had the tools to understand ...
Woopra: Google Analytics Alternative
by Pete Prestipino
Woopra: Google Analytics Alternative
I came across Woopra today via Manoj Jasra's Web Analytics World weblog. The beta tracking tool has all the ...
Capitalize on Your Data with Predictive Analytics
by Peter Devereaux
Capitalize on Your Data with Predictive Analytics
Attracting and retaining customers is the primary goal of any business, be it a major corporation or a small, ...
Web Analytics Primer
by Pete Prestipino
Web Analytics Primer
Digging Deep For Executives By Peter Prestipino __________________________________________ There is so much ...
StatsPlugger: White Label Analytics Service
by Peter Devereaux
StatsPlugger: White Label Analytics Service
One of the many challenges for Internet marketing consultants and Web service providers is that when you ...
When Content Managament Systems Meet Data Analytics
by Pete Prestipino
When Content Managament Systems Meet Data Analytics
A necessary but sometimes complicated union By Dr. Chris Grant A 2006 study by Forrester Research titled "The ...