Universal Analytics for Merchants

Allison Howen
by Allison Howen 22 Apr, 2013

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers' sales cycles. But a new set of features, which Google has dubbed Universal Analytics, aims to remedy this problem.

Learn more about how to use Universal Analytics to better track your ecommerce business's ROI here.