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Business Resources for Strategic Planning

Posted on 1.01.2017

Running a business demands careful oversight, and planning is an excellent way to removes any doubt about what is required to achieve success. 

As such, owners and key stakeholders need to plan out the future with reference to the financial side of their operation, as well as the marketing, sales, and management in general well before going to market. Let's take a closer look at some "plans" you should have at the ready and some technology solutions which can help enterprises effectively put their plan in action once they arrive. 

The Business Plan

Business plans consist of narrative and financial information that will make it possible to think through all possibilities thoroughly, study and research the challenges and opportunities and examine ideas critically. Business plans for startups differ greatly from those developed for established businesses, so take the time to understand the differences and how the approach will ned to change based on what has been discovered. 

The Financial Plan

Enterprises that have a handle on the financial side of their businesses are those best positioned for 'Net success. Some of the information required includes financial projections, calculations on general expenses, information on payroll costs, estimated sales forecasts, insights on monthly and yearly cash flow, loan amortization schedules, income statements, balance sheets and more including basic profit and loss projections. 

The Marketing/Sales

There has never been an enterprises that achieved success that did not focus its energy on success with marketing and sales. Planning for success in this area will require a formal plan to address the challenges and opportunities within the market,ss the strategies and tactics to achieve SMART goals and include a budget to keep everything on track and an overview of the target customer. And that's just the beginning - there should be detailed forecasting, documentation on brand messaging and pricing strategies, as well as assessments of key distribution channels. 

The Management

Employees are an important part of every enterprises success, which is why ensuring position clarity is so important. Include a job analysis in your planning that addresses duties, goals, experience required, methods and equipment used and compensation for every job title. Enterprises should also conduct a SWOT analysis, identifying the strengths, weaknesses, opportunities and threats for their business. This information can help you outline goals and strategies for your business and marketing efforts.

The Technology

Even with detailed plans for every conceivable happenstance, it is still essential that enterprises address the tactical side of business as well, and there are technology solutions available today which are making us all more productive, efficient and effective. Explore just a few of the offerings growing in appeal to today's enterprises including resource and project management tools, as well as collaboration and business intelligence offerings in Website Magazine's Top 50 from January 2017. 

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