Offermatica Affinity Personalization Tools

Peter Devereaux
by Peter Devereaux 11 Jul, 2007
Offermatica Affinity Personalization Tools
Offermatica announced a new feature today called Affinity Targeting ( available only to users of the platform) which automatically builds a profile of category interest ( based on session tracking and subsequent visits) that is immediately available for targeting offers, creative, and anything else within the "imagination of the marketer".

Via the press release: " When a visitor browses, they are alerting the site that they have interest in certain types of content. Responding to what the user wants is the heart of persuasion, and is the key to higher engagement and revenue. Unfortunately, the folks who get it, who know that responsive marketing is good marketing, are web marketers who often are least able to actually make it happen on their properties. Now they can."

Wow. I had the opportunity to speak with Offermatica's Jonathan Mendez a few weeks back and was impressed with the exchange we had and how Offermatica was  changing the conversion game (and supporting marketers) by allowing for content targeting based on user behavior. I ended the call as a true believer that (when done well) such targeting can indeed provide a much more relevant user experience.

Website Magazine has a great article on testing (A/B, multivariate and Taguchi) coming up in its August issue by Rafe Vandenberg that's pretty much going to knock your socks off (so subscribe now if you aren't already and don't miss out), but until it arrives
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.