Skip to Main Content

Ask Makes a Run For It (In a good way)

Posted on 5.26.2009

LookSmart advertisers will want to pay attention here.

According to an SEC filing, is not renewing its contract with LookSmart wherein ASK/IAC displayed LookSmart advertiser listings. The partnership between the two companies began in May 2005 but will expire on December 31, 2009.

It is safe to assume that is making a run for it (in a good way) by starting to look at other advertising partnership. The company might even explore ways to monetize its relatively popular search platform much the same way they did with the recent total skinning of the site to promote the upcoming Night at the Museum movie.

We're not talking about chump change in terms of search market share (Compete had Ask at 2.4% in December 2008) so expect everyone to be pitching the company in the coming weeks and months.

Revenue from Ask Sponsored Listings revenue generated 89% of LookSmart's Company Publisher Solutions revenue in Q1 2009 alone. That a big problem for Looksmart who will be actively looking for replacement partnerships. It is unlikely that LookSmart can sustain itself as a consumer property with a little over 500K unique visitors (according to Compete).

If you were Looksmart how would you bounce back?

Looking for more insider search marketing information? Become a Website Magazine professional-level subscriber today! Learn more...

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code