Bridging The Gap
Bridging The Gap
Look at those most successful in the Internet landscape and they've probably done one of two things; innovated in the Web space exclusively, or bridge the gap - providing access or a technology platform which leverage the activity of a popular offline channel online.
Bridging the Gap
Value Mags and emagazines bridging the gap
value mags clients (relationship and execution are different) - Stevemadden.com, Art.com, AllPosters.com and EYesLipsFace.com.
"From the partnerships we develop to print, taking them to digital, the travel example, all of a sudden, an affiliate or partner becomes important." We want to merchandise a relevant digital magazine with a product purchase.
This is outstanding - all retailer needs to add revenue per transaction. Retailers are looking to increase margin whereever possible, average cart size (with high-margin) add ons, and maintain a brand consistency and ownership of the checkout path.
There a lot of people internationally, but postage is too expensive. All of a sudden, you're able to get WebsiteMagazine immediately instead of two or three weeks. If you can create an need in a specific area, you could open an office or narrowcast advertising. When you talk about bridging the gap, there's a pot of gold thgere ready for the taking.
Helping magazine and newspapper publishers prepare for an internet-based, multi-channel world.
Devices - iphone and andorid. This byusiness will exploded when con sumers are open to and actrivewly seeking to read and consumer inforamtion on portable devices. (ANDREW) - On my KindleDX, I can get engadget, I can subscribe to blogs.
Publishers revenue models are shifting from ad-based to subscription based.
Consumesr will adopt and the revnue will follow.
Is having a technical background a value add?
Yes, but having a business relationship is more important.
We happen to be a sales agent with a sophisticated software agent.
Being There Yesterday Matters
The existing relationships we have with the print publishers with the print and business to business side is accelelatring the emagazines business, the reason is because we have been there to hear directly from the publisher clients are to drive digital revenues.
The inspiration is (not consumer need) driven by the market - newspapers, magazines, trade pubs - all rushing to deliver content in a digital fashion in a way that their rights are protected. Old media is tring to figure out a way to maintain considerate ownership of the relationsuip with consumer.
Are consumers looking for this? Laten desire? Market demand or consumer demand? Noone thought there was a need for phones with Web access.
FInding a need that consumers didn't know they had.
the indisputable leading print magazine on Web business.
Step 1: Build a library of titles. Even people with free content - if it's in a digital edition format - we want iot. We want to turn emagazines into a place where people go for digital magazines.
We're looking to build relationships with publishers of content and the enablers - providers of solutions which aid puiblishers in devleoping a digital edition.
Step 2: Build relationships with partners. Going international to drive subscriptions to digital editions. Specifically, a traebel site for example where someone is purchasing a plane ticket from Hong Kong to Chicago, there would be an offer to get specific magazines.
Page Turn Pro
Epsilon Digital Media