CaféPress Goes Social With ShopIgniter
Social e-commerce solution provider ShopIgniter announced a partnership with CafePress, the immensely popular destination for those that want to customize their own products (t-shirts, mugs, hats, etc.).
CafePress is using ShopIgniter's Social Promotions Engine™ and Facebook Store platform to help clients drive social promotions such as limited time or private sales, social coupon programs, referral incentive programs, and social badging, while enabling transactions inside a robust Facebook Store solution.
"We are continually looking at ways to embrace the voice and enthusiasm of online communities," said Marc Cowlin, director of marketing for CafePress. "ShopIgniter helps us to extend our eCommerce experience into social networks, enabling friends to take advantage of special sales and discounts, and incent them to share these with their friends."