Creating Authority Micro-Sites

The word authority is bandied about in SEO circles quite frequently, but what does it actually mean and can it be achieved with a micro-site? Being recognized as an "authority" can put you and/or your company on top of the search engine page results quickly and increasingly SEO practitioners realize the value proposition and are turning to a secondary presence to make it happen. Let's look at the big rewards to be gained from creating authority micro-sites, how to make it happen and what type of micro-site is right for you.

Read more about the big rewards from creating authority micro-sites.

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Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.