Data Scientists Balance the Marketer's Creativity
: by Jeff Zwelling, CEO of Convertro :
The season finale of a popular 1960’s drama about advertising executives reminded me of how marketing has changed in the last 50 years. Back then, market research consisted of some focus groups, copywriters pitching copy that was based on a hunch, and splashing ads anyplace that seemed logical. Sales figures were about the only hard data that early marketers had to measure the success of a campaign.
What may be more amazing is how marketing has changed in only the last ten years. Even the changes in the data science in the last three years with the founding of Convertro