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From the Editor - Dec '14

Posted on 11.30.2014

Step Outside the Inbox

While many businesses are attempting to rid their enterprises of email altogether, the inbox remains a primary destination of Web users and as such, a key opportunity for digital marketers.

Despite the rise of powerful and effective software solutions to foster collaboration within the enterprise, and endless guidance from productivity experts advising less interaction with the medium, email is here to stay – at least for the foreseeable future. Need proof? There are more than 4 billion email accounts worldwide right now (predicted to reach 5.2 billion by 2018 – source: Radicati Group) and approximately 122 trillion emails are sent every hour (source: MarketingProfs). Ignoring email as a marketing and service opportunity could be to the detriment of your enterprise.

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‘Net businesses that put the right systems and processes in place and keep a keen eye on industry trends, however, can quickly develop a more robust presence on the Web and put their brand on the fast track to success. In this month’s feature article, readers will discover some of the most popular solutions and processes to help make email a central aspect of the digital experience provided to their users.

Email is the main focus of this edition of Website Magazine, but it is far from the only one. This issue also includes guidance on important topics in the world of digital business including how going global may really mean spending more time establishing a local presence, and the practical side of providing Web design feedback. Website Magazine readers will also find SEO predictions for 2015, a plan of action for retailers after the holidays, insights on conversion optimization with data science, and a head-to-head comparison of responsive and adaptive design.

As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore the topics that matter to your digital success.

Best Web Wishes,
Peter Prestipino

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