From the Editor - May 2015
When you are really, truly in the affiliate marketing flow, the digital streets of the Web are paved with gold (real and virtual).
The practice of affiliate marketing has come a long way since it first emerged. By the end of 2016, affiliate marketing spend is expected to reach a whopping $4.5 billion annually according to Forrester. Brands that include affiliate marketing into their digital strategy and performance marketers that employ the best practices are those positioned for long-term success. As an advertiser or someone looking to get rich quick, however, it’s not always easy to feel the affiliate flow.
Affiliate/performance marketing is vastly different than in years past – it’s faster, consumers are more demanding (having higher expectations in general) and the models for earning are changing along with the expectations of advertisers (those that pay the digital bills). It’s almost enough to make affiliate marketing seem impossible. Fortunately, it’s not. In fact, it remains incredibly lucrative when you know exactly what you’re doing.
In this month’s Website Magazine, however, readers are exposed to both a high-level overview of trends influencing and impacting the ‘Net today in relation to the practice of affiliate marketing and are provided with some practical tactics that can be used to turn a profit (and quickly).
Affiliate marketing is the primary focus of this edition of Website Magazine, but readers will also find many other useful articles to help accelerate their ‘Net success. The May 2015 issue includes guidance on enterprise email marketing, conversion rate optimization, managing customer relationships, and advice on lead generation, product reviews, user-experience analysis and a whole lot more.
As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore the topics that matter most to your digital success.
Best Web Wishes,
Peter Prestipino, Editor-In-Chief