GoDaddy's GoCentral website builder has announced an integration with Google My Business and it will likely prove to be one of the platform's most utilized features.
For the unfamiliar, Google My Business (aka GMB) is a way for businesses to manage their online presence across Google - including on Google Search and Google Maps. With the new integration, website owners/operators can create and submit a GMB listing while building their website on GoCentral and even read and respond to reviews directly in the GoDaddy system.
"Business owners want to reach more customers, and we're always thinking about new ways to help them find and connect with those customers," said Nissim Lehyani. "GoCentral's new integration with Google makes it simple for entrepreneurs to check an item off their list when starting a business, enabling them to enhance their online presence and find success online."
An early beta program has demonstrated the potential impact of the integration. During the three-month long beta, 1,538 businesses created business listings through Google My Business using GoCentral. Those listings were viewed over 1 million times and resulted in over 7,000 phone calls and more than 17,000 clicks to their websites. Directions to physical storefronts were requested more than 11,000 times.
The Google My Business integration is included on GoCentral Business Plus and Online Store tiers.
