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Google's Supporting Cast

Posted on 6.30.2014

Every Web worker knows that much of their digital success relies on Google and the tech juggernaut’s services like Search, Maps, YouTube and Google+.

Establishing a presence and acquiring leads through these services, however, can be a challenging task for even the most experienced professionals. Fortunately, there are many solutions that can be leveraged to help Internet professionals flourish on Google.

Although there are far too many of these type of solutions to list every one in this blog post, check out 15 companies, products and solutions that can help support you and your business’s efforts to succeed on Google:


Search

BrightLocal – Businesses that want to rank higher in Google’s local search results should take a look at BrightLocal, as the company offers a variety of SEO tools designed specifically for local visibility. The company’s Local Search Rank Checker, for example, enables users to track their most valuable keywords and locations not only on Google, but also on Yahoo and Bing. Conversely, the platform’s Google+ Local Wizard helps businesses optimize their Google+ Local profiles and even offers side-by-side comparisons of a company’s profile versus its top local competitors’ profiles.

Kenshoo – Kenshoo offers a variety of tools to help search marketers succeed on Google. For starters, marketers can activate Product Listing Ads (PLA) from within the Kenshoo interface, and then utilize Kenshoo to track, optimize and report on PLA performance. Plus, Kenshoo offers tools for local businesses, including radius geo-targeting tools for targeting an audience in a narrowly defined distance.

SEMrush – SEMrush is a great service for search marketers, as it offers a robust set of tools that enable users to do things like view their competitors’ organic search positions, review competitors’ text ads, discover long-tail keywords for Google and compare SEO metrics via charts. Moreover, SEMrush enables users to check backlink data for specific domain names, as well as provides tools for position tracking, domain comparison, site audits and more.

Rio SEO – With Rio SEO, Web professionals can optimize both their local and mobile SEO efforts. For instance, Rio SEO offers local search business listing management to help local merchants increase the accuracy of their listings across Internet directories, local maps and specialty social networks. The platform also offers mobile local search tools that can help businesses optimize local landing pages and store locators for better performance in the search results.

Rise Interactive – Rise Interactive offers a variety of services, including services for paid search that can help brands increase lead generation initiatives. Businesses can leverage Rise Interactive to conduct a paid search audit and can keep track of their campaigns with Rise Interactive’s PPCReporter software, which is an automated reporting tool that combines data from multiple search engines to give an aggregated perspective on paid search advertising performance.


Social

Friends+Me – With Friends+Me, users can create Google+ posts for business Pages and share them either immediately or schedule them to publish at a later time. Plus, users can attach a link or photo to their Google+ posts and publish the posts to other social networks in order to increase engagement. The platform works across devices and supports reposts to Twitter, Facebook, LinkedIn, Tumblr and more.

Sprout Social – If you are searching for a social media management dashboard that will allow you to post to Google+, Sprout Social is worth a look. This dashboard supports publishing to Facebook, Twitter, LinkedIn and Google+. In addition, the platform offers monitoring and analytics for social profiles, as well as collaboration features to make it easier for teams to work together on social initiatives.

Simply Measured – Web workers can leverage Simply Measured’s free Google+ reporting tool to learn more about their brand’s Google+ page performance and engagement. The tool analyzes a page’s audience, content and engagement trends and is available for pages with up to 100,000 circles.

Viralheat – Viralheat is another option for Web workers looking for a social media management platform that supports publishing to Google+, as well as other social networks like Facebook, Twitter, LinkedIn and more. The platform enables users to schedule their messages in advance, as well as offers analytics, collaborative features and integrations with platforms like Desk.com and Zendesk.

Steady Demand – Steady Demand is a Google+ brand page audit tool. By leveraging the tool, users can see how well their page connects with Google Search, learn how to optimize their page, discover the overall quality of their posts, as well as analyze individual posts.


Display/Video Advertising

AdRoll – The AdRoll platform can be leveraged to retarget customers with display ads on more than 60 ad networks and exchanges, including Google, Yahoo and Facebook. Ads run through the AdRoll platform also work across devices, browsers and platforms. Plus, AdRoll offers analytics so users can monitor their current campaigns and optimize future campaigns.

Simpli.fi – Simpli.fi offers a variety of advertising options, including search retargeting. Through this offering, advertisers can leverage consumers’ search history to retarget consumers that use certain keywords with display ads. Plus, advertisers can bid on individual keywords as well as target based on recency of a consumer’s search. It is also important to note that the platform offers transperancy so that advertisers can monitor spend and performance on each keyword, domain, exchange, time of day and more.

Sponsify – Sponsify is a native advertising platform for YouTube. Through the platform advertisers can create four different campaign types and leverage targeting features to reach audiences on YouTube. The platform also offers real-time analytics to help users track the performance of their campaigns.

Chango – Chango is a programmatic advertising platform that connects marketers with audiences across display, social, mobile and video. Through the platform, advertisers can distribute targeted video ads on sites like YouTube to generate leads and influence conversions.

Retargeter – Similar to Simpli.fi, advertisers can leverage Retargeter for a variety of advertising initiatives, including search retargeting. Through the platform, advertisers can target ads based on search behavior. This type of retargeting not only improves brand awareness but also typically performs well, as the ads are relevant to consumers’ search queries.


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What services do you use to help your business thrive on Google? Let us know in the Comment Section below.

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