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Hootsuite Grows Up with AdEspresso

Posted on 2.07.2017

Popular social media marketing solution Hootsuite has acquired advertising technology startup AdEspresso.

While terms of the deal were not disclosed, AdEspresso was valued at $20 million back in May 2016, following a $1.4 million investment round.

The acquisition will provide Hootsuite an opportunity to expand its existing paid advertising operations. The company has also revealed it is launching Hootsuite Ads, a self-service ads management product that will enable enterprises to create and manage (test and optimize) social advertising campaigns on Facebook and Instagram faster and more efficiently.

    , providing organizations the ability to effectively engage with customers across paid, earned, and owned social media.

“Social advertising has become a vital aspect of marketing; companies are looking for ways to reach an active, engaged audience while getting more mileage from content and advertising spend. With AdEspresso, we’re bringing our users a simple, powerful, battle-tested solution that delivers measurable ROI.” said Ryan Holmes, CEO of Hootsuite.

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