In-Line Co-registration Hits the Market
If there is one area of business that continues to see innovation, it's online advertising. But being first (innovating) at something doesn't mean it's a good idea. Case in point, co-registration company Coreggy has developed a "technology" (and I use that term loosely, very loosely) that offers affiliates/publishers the ability to include in-line (within website copy) co-registration links.
Coreggy's approach is certainly unique (and it might ultimately gain some traction) but, much like in-line ads themselves, it's destined to fail.
How CoReggy works: Affiliate/publishers select an advertisement to target and embed it within the body of their web page (displayed as a highlighted intext hyperlinked underlined keyword). When users click on the highlighted text link, a small advertisement expands within the page and asks users if they would like more information on the product. If the user agrees, the offer expands with a registration form the user can complete to receive more information on the product/offer. From there, leads are verified by CoReggy and sent to the advertiser. The affiliate/publisher generates revenue on all verified leads that are sent through the Coreggy platform.
I can't deny that this is an innovative twist on in-line ads and co-registration, and I agree with Barbosa pretty much word for word. But in-line text ads have already had their moment. I don't believe that consumers are going to be willing to interrupt their Web experience to fill out a form (without doing their research first).