Merchandising, Marketing & Metrics

The Three M's of Social Commerce

When Mark Zuckerburg coined the term “social graph” to refer to the network of relationships among Facebook users, the contest began for companies to capitalize on how we influence each other’s buying decisions.

Emerging and established brands scrambled, and group-purchasing and product-recommendation sites cropped up by the hundreds hoping for a piece of the social commerce pie. More than 50,000 Facebook stores have popped up in the social commerce space, and their evolution is shaping the future of online commerce.

Read the rest of "The Three M's of Social Commerce"
which appears in Website Magazine's February 2012 edition