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Monetizing UGC One Hashtag At a Time

Posted on 8.27.2013

Social Annex announced today that Social Curation will be added to their existing suite of over 20 onsite social tools.

Social Curation gives online retailers the ability to offer their customers a way to upload and present user generated content via personal photos of products pulled directly from Instagram, Facebook, and Flickr.

“In order to monetize Instagram and acquire ROI, retailers and marketers must refocus their attention towards onsite social interaction, rather than immeasurable off-site interaction. Effective social strategies trigger self-expression by encouraging consumers to engage onsite in order to see a real return on investment.” – Al Lalani, Head of Client Success.

Social Annex has found that retailers implementing onsite social tools into their site experience have an average monthly reach of over 350,000 visitors. Additionally, shoppers that engage with their tools are 3 to 7 times more likely to convert.

Social Annex makes eCommerce sites social by powering tools like Gamification, Customer Loyalty, Social Login, and incentive based sharing. The company is supported by some of the largest names in Los Angeles- including the founders/executives behind Shopzilla, PriceGrabber, LegalZoom, Atari, and more.

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