Monitor Your Digital Marketing... Anywhere
Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital ad campaigns.
Users of the Kenshoo app will be able to access performance reports for their various digital marketing assets and metrics, analyze campaign data, identify optimization opportunities and collaborate with team members.
"We are always looking for ways to maximize the value of our clients' digital marketing investments and improve the performance of our team. Having quick, easy access to client campaign activity against goals is invaluable for both our executive team and our managers alike," said Jorie Waterman, head of performance channels at eBay Enterprise. "Being able to monitor pacing against goals across our portfolio of clients from any location and instantly send reports and adjustments to the team makes this possible."