New Publisher Tool from StumbleUpon

Web recommendation site StumbleUpon has created a new widget designed to help keep users on the websites they visit.

Called StumbleUpon Widgets, the new tool involves embedding a small box on a page that will include links to other content on the same site. The company claims that the service refers more traffic to external websites than any other social media organization outside of Facebook.

"The widget is a way for us to offer people a better way to see curated content on a specific website that other users have surfaced," explains Marc Leibowitz, vice president of business development at StumbleUpon.

"The widget looks like a typical recommendation list, but instead, our recommendations are created using an algorithm that isolates users who are experts in a topic or area. Then the content they have rated is highlighted within the widget."