Responsive Vs. Adaptive Web Design
When designing and building a website today, it’s essential for enterprises to think about how users will access their website - will it be from desktops, smartphones, tablets (or all three)?
What’s not as clear to many, however, is the best way to achieve this state of cross-device compatibility. Two of the hottest approaches to implementing multi-screen websites are responsive Web design (RWD) and adaptive Web design (AWD), but there is a lot of confusion about the two. While some consider RWD and AWD to be competing, they are, in fact, complementary.