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Riding the Wave of Content Marketing - August 2017

:: Content is essential for those brands that want to establish a competitive presence on the Web, attract new customers and retain their most loyal followers. As traditional publishing fades from the consumption habits of consumers, and the rise of independent content producers take center stage, it is time for everyone to ride the digital wave and learn all they can about content planning, producing and promoting to ensure success in the years to come. ::


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aug-2017-coverBelow you will find the contents for the August 2017 edition of Website Magazine. The feature article, "Riding the Wave of Content Marketing" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of tapping into the acquisition and retention benefits of content marketing.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The August 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! SUBSCRIBE NOW.


FEATURE: Riding the Wave of Content Marketing
Content is essential for those brands that want to establish a competitive presence on the Web, attract new customers and retain their most loyal followers. As traditional publishing fades from the consumption habits of consumers, and the rise of independent content producers take center stage, it is time for everyone to ride the digital wave and learn all they can about content planning, producing and promoting to ensure success in the years to come. Read More.

Facebook's Required New Feature
To keep Page admins honest, Facebook has released a partner tagging capability that could impact reach and revenue if not used.

Boosting Retail Conversions Online 
Marketers responsible for e-commerce conversions can focus on micro tasks while missing the bigger picture to the detriment of campaign success.

Analyzing & Acting on User Dimensions
Alongside standard metrics, using "dimensions" can provide a more detailed and nuanced understanding of a website's audience.

The Future is Now for Digital Marketing
More than 30 AI companies were acquired in the first quarter of 2017; it is time to see what startups like these are all about.

A Programmatic Starter Pack
With a little guidance on programmatic advertising, businesses can greatly benefit from active participation.

Explore more from Website Magazine's August 2017 issue:

Editor's Letter: Reading the Content Waves
Net Briefs & #WebTechWatch: Podcasting, Programmatic and Performance
Stat Watch: Content Shock & Spend
Quiz Time: Are You a Headline Hero?
Enterprise Ready: PPC for PR Strategy
Top 50: Software Services for the Modern Content Marketer
Small Business Lab: Paying Yourself First
Mastering Search: Expanding with International SEO
E-Commerce Express: Holiday Prep Roundup
Design & Development: Site Elements in the Buyer's Journey
Tech Talk: Local Search Q&A with Moz
Security Center: Automating Fraud Prevention
Web Commentary: Podcast Confessionals


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