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Self-Serve Search Advertising at Pinterest

Pinterest announced that it is adding search advertising to its Ads manager product today; relatively big news considering that over two billion searches happen on the social network each month. 

Advertisers will now be able to target customers that are actually searching for products (instead of just browsing for inspiration) on the network, displaying ads when consumers are actively signal some intent to buy or at least interest in an idea or product. 

Advertisers will be able to use broad, phrase and exact match keywords, and even use negative keywords to exclude terms for searches they do not want to show up under. 

In addition to just offering search-based advertising (which is significant in itself) Pinterest also said it will give businesses the ability to auto-target relevant searches based on its “Taste Graph,” which includes more than 5,000 interests.
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