SEO in 30 Minutes a Day – Creating Content
:: By Travis Bliffen, Stellar SEO::
Those of you who joined us last week learned how to find keywords in under 30 minutes. Today we are going to look at how you can quickly turn those keywords into content.
Below is a step-by-step guide to find ideas, do research and develop a piece of content that is quick and useful. HubSpot is one well-known company using a similar strategy. They also have put together some resources to help you write quick but useful content.
1. What to Write About
Part of the work is done for you already since the keyword you've chosen provides you with a general topic and the LSI keywords discovered using the tutorial from last week help to narrow down the options. Head over to Google and do a search for your primary keyword. Click on the top 3-4 results and browse through them quickly, looking for a key point they did not cover; you will then have a topic for your post. To keep your content short but useful, focus on one very specific topic.
2. Ask yourself and answer the 4 Ws: Who, What, Why, and When
You can either do this in your head or you can write out the questions and then answer them. Writing out the questions is a good way to make a template to share with other writers on your team as well as those producing other content.
If you were going to write about “Twitter marketing tips” you would ask:
• Who am I talking to with this content?
• What is the key topic I am covering?
• Why does the reader need to know this?
• When should they take action?
3. Multiple Uses for Your Content
Now that you have an article written, (hopefully it only took about 15-20 minutes or less) you can use it in a few different ways. Here are some ideas:
• Find a useful quote or statement from the post and share it on Twitter, Facebook and Google Plus.
• Share the image from the article of Pinterest and/or Instagram.
• Turn the post into a PDF and upload it to a few doc sharing sites.
• Use the image and a few lines from the post to create a quick email and send it out to your list.
Sounds Good But…. I am not a good writer.
Create a video if you are not a good writer. If you are an experienced in your field, think of all the knowledge you could share in 30 minutes. Have a transcript made of the video for added SEO value on your own website. You can also share the video on YouTube and Vimeo for some added exposure.
There you have it, another quick but beneficial step you can take in an effort to grow your online presence.
Next week we are going to look at how you can make sure your website is properly optimized for your audience.
Author Bio: Travis Bliffen is the founder of Stellar SEO, a search marketing and design agency located near St. Louis, Mo. Travis loves researching and writing about SEO strategies and implementing innovative strategies for his clients. Connect on Twitter @theseoproz.