Slow Start for Daily Deals in 2012?
Can the daily deals marketplace keep up the pace? According to data from Susquehanna Financial Group and daily deal aggregator Yipit, there will likely be a slow start in 2012. More than half of businesses that used a daily deal site in the past will not be doing the same – at least not in the next six months.
What is strangely interesting about the survey is that 80 percent of companies were actually satisfied with their experiences, but 52 percent said they would hold off on repeat deals for at least the first half of 2012.
The survey did reveal that companies who partnered with daily deal sites including LivingSocial and Groupon saw their experience as a positive way to diversity their marketing efforts. Nearly 50 percent said they acquired more customers because of the deal, but just 10 percent said the deals helped boost revenue.