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The Digital Professional's Acronym Guide

Posted on 11.28.2013

No one said it would be easy being a Web professional, but silly things like acronyms shouldn’t make your life any harder. 

After all, “decoder” is likely not listed in your skill set on LinkedIn, nor should it be. This is why the team at Website Magazine has put together (and will continue to update) an Acronym Guide for the digital professional. So the next time you run into three unfamiliar letters right in a row, just pull up this link to get in the acronym loop.


AOV – Average Order Value

API – Application Programming Interface

AR – Augmented Reality

ASP – Application Service Provider

AWS – Amazon Web Services


B2B – Business to Business

B2C – Business to Consumer


CDN – Content Delivery Network

CLV – Customer Lifetime Value

CMS – Content Management System

CPA – Cost Per Acquisition/Action

CPC – Cost Per Click

CPD – Cost Per Download

CPE – Cost Per Engagement

CPL – Cost Per Lead

CPM – Cost Per Thousand

CPV – Cost Per View

CRM – Customer Relationship Management

CSS – Cascading Style Sheet

CTA – Call To Action

CTR – Click-Through Rate

CX – Customer Experience


DM – Direct Message

DNS – Domain Name System


EPC – Earnings Per Click

EPM – Earnings Per Thousand

ESP – Email Service Provider


FB - Facebook

FTP – File Transfer Protocol


GA – Google Analytics

gTLD – Generic Top Level Domain


HTML – Hyper Text Markeup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure


IMAP – Internet Message Access Protocol

IP – Internet Protocol

ISP – Internet Service Provider


KPI – Key Performance Indicator


LTV – Lifetime Value


MVT – Multivariate Testing


OS – Operating System


PLA – Product Listing Ad

POS – Point of Sale

PPC – Pay Per Click

PPL – Pay Per Lead

PPV – Pay Per View

PR – Page Rank

PV – Page View


QA – Quality Assurance

QR Code – Quick Response Code

QS – Quality Score


ROI – Return on Investment

RSS – Really Simple Syndication

RT - Retweet

RTB – Real Time Bidding


SaaS – Software as a Service

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SERP – Search Engine Result Page

SMB – Small Business

SMM – Social Media Marketing

SMS – Short Message Service

SOV – Share of Voice

SSL – Secure Sockets Layer

SSO – Single Sign On


TLD – Top Level Domain

TOS – Terms of Service


UI – User Interface

UGC – User-Generated Content

URL – Uniform Resource Locator

UX – User Experience


VOD – Video On Demand


WOMM – Word of Mouth Marketing

WYSIWYG – What You See Is What You Get


YOY – Year Over Year

YTD – Year To Date

Notice any acronyms missing off this list? Let us know in the Comments Section below so we can keep this guide up to date.

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