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The Digital Professional's Acronym Guide

Posted on 11.28.2013

No one said it would be easy being a Web professional, but silly things like acronyms shouldn’t make your life any harder. 

After all, “decoder” is likely not listed in your skill set on LinkedIn, nor should it be. This is why the team at Website Magazine has put together (and will continue to update) an Acronym Guide for the digital professional. So the next time you run into three unfamiliar letters right in a row, just pull up this link to get in the acronym loop.


A

AOV – Average Order Value

API – Application Programming Interface

AR – Augmented Reality

ASP – Application Service Provider

AWS – Amazon Web Services


B

B2B – Business to Business

B2C – Business to Consumer


C

CDN – Content Delivery Network

CLV – Customer Lifetime Value

CMS – Content Management System

CPA – Cost Per Acquisition/Action

CPC – Cost Per Click

CPD – Cost Per Download

CPE – Cost Per Engagement

CPL – Cost Per Lead

CPM – Cost Per Thousand

CPV – Cost Per View

CRM – Customer Relationship Management

CSS – Cascading Style Sheet

CTA – Call To Action

CTR – Click-Through Rate

CX – Customer Experience


D

DM – Direct Message

DNS – Domain Name System


E

EPC – Earnings Per Click

EPM – Earnings Per Thousand

ESP – Email Service Provider


F

FB - Facebook

FTP – File Transfer Protocol


G

GA – Google Analytics

gTLD – Generic Top Level Domain


H

HTML – Hyper Text Markeup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure


I

IMAP – Internet Message Access Protocol

IP – Internet Protocol

ISP – Internet Service Provider


K

KPI – Key Performance Indicator


L

LTV – Lifetime Value


M

MVT – Multivariate Testing


O

OS – Operating System


P

PLA – Product Listing Ad

POS – Point of Sale

PPC – Pay Per Click

PPL – Pay Per Lead

PPV – Pay Per View

PR – Page Rank

PV – Page View


Q

QA – Quality Assurance

QR Code – Quick Response Code

QS – Quality Score


R

ROI – Return on Investment

RSS – Really Simple Syndication

RT - Retweet

RTB – Real Time Bidding


S

SaaS – Software as a Service

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SERP – Search Engine Result Page

SMB – Small Business

SMM – Social Media Marketing

SMS – Short Message Service

SOV – Share of Voice

SSL – Secure Sockets Layer

SSO – Single Sign On


T

TLD – Top Level Domain

TOS – Terms of Service


U

UI – User Interface

UGC – User-Generated Content

URL – Uniform Resource Locator

UX – User Experience


V

VOD – Video On Demand


W

WOMM – Word of Mouth Marketing

WYSIWYG – What You See Is What You Get


Y

YOY – Year Over Year

YTD – Year To Date


Notice any acronyms missing off this list? Let us know in the Comments Section below so we can keep this guide up to date.

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