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Top 50 Performance & Lead Gen Networks

Posted on 10.31.2013

Performance marketing is a fast paced and exciting industry, one with all the digital thrills and spills you’d expect when technology, marketing, the creative arts and data science, are combined.

When companies and enterprises want to put lead-centered initiatives on center stage in their digital marketing campaigns, they are fortunate in that there are innumerable services and software solutions to make capturing more conversions — in a more effective and efficient way — possible. This edition of Website Magazine features 50 of the top performance marketing vendors, those playing a central role in the space today and perpetually innovating and actively serving those seeking more leads and opportunities to close more sales.

The challenge for those entities involved with the performance marketing industry is that they must ensure that the methods, practices and processes each use helps achieve the desired outcome. Advertisers have to know which designs and promotions will help publishers drive leads, while networks must provide the optimal technologies and exchange environments to manage those leads.

Affiliates and publishers have to initiate aggressively in the digital landscape, educate through discussion and demonstrate value to get users to convert. The most sophisticated networks, like those featured here, understand these challenges and their corresponding opportunities and over time, have built platforms to enable their users (publisher-affiliates and advertisers) to influence the customer’s journey to conversion.

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