Top 50 Performance & Lead Gen Networks
Performance marketing is a fast paced and
exciting industry, one with all the digital thrills
and spills you’d expect when technology,
marketing, the creative arts and data science,
are combined.
When companies and enterprises want to put
lead-centered initiatives on center stage in their
digital marketing campaigns, they are fortunate in
that there are innumerable services and software
solutions to make capturing more conversions —
in a more effective and efficient way — possible.
This edition of Website Magazine features 50 of the
top performance marketing vendors, those playing
a central role in the space today and perpetually
innovating and actively serving those seeking
more leads and opportunities to close more sales.
The challenge for those entities involved with
the performance marketing industry is that they
must ensure that the methods, practices and
processes each use helps achieve the desired outcome.
Advertisers have to know which designs
and promotions will help publishers drive leads,
while networks must provide the optimal technologies
and exchange environments to manage
those leads.
Affiliates and publishers have to initiate aggressively
in the digital landscape, educate through
discussion and demonstrate value to get users to
convert. The most sophisticated networks, like
those featured here, understand these challenges
and their corresponding opportunities and over
time, have built platforms to enable their users
(publisher-affiliates and advertisers) to influence
the customer’s journey to conversion.


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