Website Magazine Bookshelf
The following tomes are those which Website Magazine staffers have read throughout the year and those which have been included in our weekly newsletters the past few months.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: Tim Ferriss'
Four Hour Workweek changed the way I live and work and with any luck it will do
the same for you. Whether you are an overworked and overwhelmed employee or an
entrepreneur looking for more of everything, this book is the guiding light for
millions in pursuit of something different. Start creating a meaningful work and
life experience now with
The 4-Hour Workweek.
Producing Open Source Software: How to Run a Successful Free Software Project:
The corporate market is now embracing
free, "open source" software like never
before, as evidenced by the recent success
of the technologies underlying LAMP (Linux,
Apache, MySQL, and PHP). Each is the result
of a publicly collaborative process among
numerous developers who volunteer their time
and energy to create better software. If
you're thinking about developing an
open-source project, look no further.
Killer Web Content:
Make the Sale, Deliver the Service, Build
the Brand
Gerry
McGovern's Killer Web Content
provides the strategies and practical
techniques you need to get the very best out
of your web content. Discover how to provide
your websites visitors with the right
content at the right time, write compelling
web content that users respond to and want
more of, and how to make sure your website
has the best possible chance of getting into
the first page of search results.
The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth
Growing a
company isn't easy—and it's even more
difficult to do on a sustainable basis if
you don't have a system for innovation built
into your organization. The Innovator's
Toolkit explains more than fifty fundamental
tools and concepts that anyone involved with
innovation should know—including methods and
strategies for improving products and
services and techniques for developing new
ones.
Content Rich: Writing Your Way to Wealth on the Web
Who's the king? Content is the king - even
for SEOs. Author Jon Wuebben provides
online marketers and copywriters of any
expertise level a masterful look at SEO
friendly copywriting, content writing, and key
word research. Rich content is increasingly
important in a world of Web 2.0, social
media, and viral video,
so while you may not make it all the way to
"wealth" on the Web, you'll certainly be a
better copywriter on the whole for reading
Content Rich.
The New Rules of Marketing and PR
How often during your daily Web reading does
some "expert" advise that what you really
want to do is utilize news releases, blogs,
podcasting and viral marketing to reach
buyers? Probably very often, right? Learn
the new rules of marketing and PR and figure
out how to genuinely engage potential buyers
through these emerging mediums.
Endless Referrals:
Network Your Everyday Contacts Into Sales
The primary
challenge for designers and developers is not always in keeping up with the
latest technologies, techniques and tactics. It's often in finding new clients
to put that knowledge to work. Discover how to turn your existing contacts into
referral machines with proven network marketing techniques. Read more about
Endless Referrals
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs
While the general public is familiar with
the larger Internet companies such as
Yahoo!, Google, eBay and Amazon, very few
are aware that small business is thriving
online like never before, especially in the
realm of information products. An
entertaining and instructive narrative that
provides an in-depth look at the
unintentionally underground movement known
as Infoproduct marketing, and the people who
have profited and succeeded in the industry.
Web Development and Design Foundations with XHTML:
A stellar
tome explaining important Web development and design concepts which provides
step-by-step presentations. With Web design focused activities, as well as
Hands-On Practices, Hands-On Exercises, website Case Studies, and valuable
reference material, this book has everything a beginning Web developer needs.
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Dr. Tracy Tuten's provides an exceptional
overview of the inner working of the virtual world. Armed with case studies from
leading Web marketers, you'll walk away with practical advice on how to navigate
new media by understanding the psychology behind consumer choices. Covers
consumer generated advertising, alternate reality games, online product reviews,
viral videos and more. Check out
Advertising 2.0
- Social Media Marketing in a Web 2.0 World.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
The second edition of Bill Hunt and Mike Moran's
popular book armed thousands of professional search marketers with practical guidance on how to
achieve success with SEO
and SEM. The second edition is now completely updated with new techniques, tools, best
practices and a bonus DVD. If you're new to SEO and SEM or want to brush up on your
skills, this is a must read.
Sams Teach Yourself PHP, MySQL and Apache All in One:
Very few
people are born with a preternatural ability to build applications. Most are
forced to teach themselves - like me. One of the best ways to do that (and
again, I speak from personal experience) is
Sams Teach Yourself PHP, MySQL and Apache All in One.
This very hands-on guide to building sites and databases is the one book I lend
out that is the slowest to return. Learn how to create dynamic, interactive
websites and apps using three opeb-souce web dev technologies.
Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Whether you’re thinking about starting a new
business or growing an existing one, Ready, Fire, Aim has what you need to
succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and
bestselling author Masterson shares the knowledge he has gained from creating
and expanding numerous businesses and outlines a focused strategy for guiding a
small business through the four stages of entrepreneurial growth. Along the way,
Masterson teaches you the different skills needed in order to excel in this
dynamic environment.
Changing the Channel:
12 Easy Ways to Make Millions for Your Business
Given the multitude of avenues that a
business owner or marketer can use to access
today's customers, the days when one could
rely on a single channel to bring in great
results and big profits are gone. Today's
most successful campaigns take advantage of
multi-channel marketing by offering
customers multiple ways to buy. In Changing
the Channel, authors Michael Masterson and
Mary Ellen Tribby provide readers with a
detailed overview of multi-channel marketing
and explain its benefits, pitfalls, and
great potential for profits.


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