Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives.
Brightcove's Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery (see video below) and a number of marketing automation software integrations, including a new Cloud Component for Oracle Eloqua. The Brightcove Gallery is essentially a portal which boasts some built-in SEO features, a responsive design, social sharing and conversion tools, enabling marketers to create their own video channels, product showcases, microsites and even provide customers with a video support center.
"The digital marketing space is evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing," said Steve Rotter, vice president of marketing at Brightcove. "Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix. With today's announcement, Brightcove is making it easy for marketers to utilize video as part of larger campaigns with a single, unified interface that supports new discovery, delivery and conversion models."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.